Lyndon B. Johnson and Hubert H. Humphrey ran as the Democratic nominees in the 1964 U.S. Presidential election. 

Lyndon Baines Johnson, Elizabeth Shoumatoff, 1968, From the collection of: The White House
1963
Lyndon B. Johnson Ceramic Portrait, From the collection of: Lyndon B. Johnson State Park and Historic Site- Texas Parks and Wildlife Department

On November 22, 1963, when John F. Kennedy was assassinated, Lyndon B. Johnson was sworn in as the 36th U.S. President, with a vision to build "A Great Society" for the American people.

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Johnson Family Portrait on Decorative Potholder, From the collection of: Lyndon B. Johnson State Park and Historic Site- Texas Parks and Wildlife Department

The first family included President Johnson, First Lady Claudia Alta Taylor "Lady Bird" Johnson, Lynda Bird Johnson and Luci Baines Johnson.

"A Great Society" for the American people and their fellow men elsewhere was the vision of Lyndon B. Johnson.

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In his first years of office he obtained passage of one of the most extensive legislative programs in the Nation's history.

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Lyndon B. Johnson Hat with "LBJ" Pin, From the collection of: Lyndon B. Johnson State Park and Historic Site- Texas Parks and Wildlife Department

President Johnson kept a selection of gifts in a special ‘giveaway’ drawer in his desk in the Oval Office. ‘Giveaways’ ranged from cigarette lighters, pens, and small pocket knives to Western hats.

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President Johnson's Labor Day Speech In Detroit, Francis Miller, 1964, From the collection of: LIFE Photo Collection
1964
This section contains original items made for President Lyndon B. Johnson's 1964 election campaign

These are authentic, original holographic pin made for the 1964 election campaign for President Lyndon B. Johnson.

This is an original "LBJ for the USA" bumper sticker.

LBJ Presidential Campaign Bumper Sticker, From the collection of: Lyndon B. Johnson State Park and Historic Site- Texas Parks and Wildlife Department

This is an original "LBJ USA" bumper sticker that includes a photo of President Johnson in an outline of the United States.

This is an original "LBJ for the USA" campaign ribbon.

LBJ and HHH Campaign Matchbook, From the collection of: Lyndon B. Johnson State Park and Historic Site- Texas Parks and Wildlife Department

This is a campaign matchbook with "LBJ HHH For The USA" emblazoned on the front. "HHH" were the initials for President Johnson's running mate Hubert Horatio Humphrey.

The campaign matchbook had the phrase "Vote Democratic" printed on the top.

LBJ and HHH Campaign Matchbook and Holder, From the collection of: Lyndon B. Johnson State Park and Historic Site- Texas Parks and Wildlife Department

A matchbook holder with "LBJ" written in front carrying a campaign matchbook.

Hat-shaped Matchbook Holder with LBJ Emblazoned on the Front, From the collection of: Lyndon B. Johnson State Park and Historic Site- Texas Parks and Wildlife Department

A golden matchbook holder with the initials LBJ written in front is one of the items on display at the Lyndon B. Johnson State Park & Historic Site in Stonewall, TX.

LBJ matchbook holder with campaign matchbook.

LBJ and HHH Matchbook and Holder, From the collection of: Lyndon B. Johnson State Park and Historic Site- Texas Parks and Wildlife Department

The back of the campaign matchbook includes images of Lyndon B. Johnson and Hubert Horatio Humphrey in an outline of the United States of America.

LBJ and HHH Matchbook and Holder, From the collection of: Lyndon B. Johnson State Park and Historic Site- Texas Parks and Wildlife Department

The 1964 campaign matchbook in the LBJ matchbook holder.

Credits: Story

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Photo credits: Chase Fountain, Texas Parks and Wildlife Department, 2016

Credits: All media
The story featured may in some cases have been created by an independent third party and may not represent the views of the institutions whose collections include the featured works or of Google Arts & Culture.
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