Don't Touch The Art is an exeriment by Jack Wild artist in Residence at Google Arts & Culture Lab.

The starting point was to explore new ways to interact with the artworks in the collection. The artist playfully turned this idea on its head, make ‘not interacting with the artworks’ the aim of the game. Wild was inspired by those ‘Window Walker’ kid’s toys and wanted to create a digital version. The player's goal is to fall through the gallery without touching the artworks. If at first you don’t succeed, keep on trying! But be warned, the longer you hang on, the less sticky you become, and the quicker you’ll tumble!