Arumjigi Culture Keepers Foundation in a non-profit private organization, and its mission is to uphold and sustain traditional Korean culture with creativity. In accordance with this foundational mission, Arumjigi has strived to identify and enhance the essence and beauty of traditional Korean culture; to adapt this beauty in everyday life by developing a deeper understanding and appreciation through cuisine, clothing, and the home; and to bring high-end Korean style to future generations all over the world.