Croatia is full of rich cultural heritage, the traces of which are seen through a wide artistic, literary and musical traditions inherited from spectacular past. Being on the crossroad between East and West, combining long history with unique southern spirit, Croatian culture is diverse and exciting to explore, and holds 4th place in the world regarding the UNESCO List of Intangible Cultural Heritage. CNTB, as a national tourist organization founded primarily to promote Croatia worldwide, uses this valuable cultural heritage to bring Croatia closer to its visitors and to explain the sources of Croatian identity built throughout the centuries.