Dr. JO SanKu is an entrepreneur bringing web 2.0 philosophy into our real life. As the CEO of kozaza.com, a home sharing company more focused on Hanok, he hopes to share the value of Hanok with people globally. Therefore, he joined the Google Cultural Institute project with kozaza team. Before he founded Kozaza, he lead teams of the Internet businesses at KT and LG U+. He co-founded NetGeo, the first Internet geolocation company, in 2000 at Silicon Valley. Prior to NetGeo, he participated in research projects of Internet2 at Lawrence Berkeley National Laboratory (LBNL) located at Berkeley, California. He studied computer engineering and Internet at KwangWoon University and Texas A&M. Currently, he is interested in Hanok, Sharing Economy, Life2.0 and oline2Offline, Singularity, and Typography.