Walking through the rooms of the Iris Ceramica Group Historical Museum, located in the Fiorano Modenese headquarters, one becomes aware of the evolution of the Italian ceramic district, and not only from the point of view of the materials produced; in fact, the advertising and communication activities that have made the Group known in the world and have made it successful are also widely represented.
It is an unprecedented point of view on the evolution of the image and costume from the early 1960s to the present day, in addition to the story of an entrepreneurial story enhanced by a continuous succession of developments, which evolved to win the trust of international markets, on which today the Group occupies a position of undisputed leadership.
The Museum is associated with Museimpresa, the Italian association of museums and business archives that promotes the conservation and enhancement of documents, iconographic materials, products and machinery, in order to transmit a living testimony of the history of Made in Italy and of its protagonists; it is also a sincere tribute to all the people who have been part of the last sixty years, contributing, each at their own level, to maintaining the values ​​and drive for innovation that have characterized the Iris Ceramica Group since its inception.