Punjabi Thathera Art Legacy (P-TAL)

P-TAL or the Punjabi Thathera Art Legacy is an initiative to revive the dying craft of Thatheras of Jandiala Guru, Amritsar. This craft of handcrafting beautiful utensils, home decor and utility products of copper and brass by hand hammering is the one of the only craft forms from India to be listed under UNESCO’s List of Intangible Cultural Heritage. Enactus SRCC, by working in synergy with the government of Punjab and other institutions formed P-TAL to enable the artisans access to organised credit, design development facilities and market linkages. With the assistance from professional designers, contemporary designs have been curated, while maintaining their traditional touch. A dying craft which was earlier restricted to the lanes of Punjab villages, now finds it’s presence in more than 15 countries across the globe. P-TAL has also successfully unified the artisans into a Self Help Group, empowered and uplifted their social status and increased their monthly incomes by over 600%. P-TAL is not just an initiative, it is the rebirth of a 150 years old legacy and a beacon of hope for those artisans who have witnessed their beloved craftform languish in front of them. Just like the spirit of the Thatheras, P-TAL stands as an epitomy of transforming traditions into trend, making legacy a legal entity, converting practice into perfection, thus moulding the vessels of hope!