Plovdiv Regional Ethnographic museum is the second largest specialized museum of this type in Bulgaria. It is an acknowledged scientific-educational institution and an attractive centre for cultural tourism. The museum was established in 1917 and since 1938 it has been located in Kuyumdzhieva house, a cultural monument of national significance.
The museum is a permanent non-profit institution which investigates, collects, preserves, documents and popularizes movable artefacts in order to exhibit them with research, educational and promoting purposes.
Plovdiv Regional Ethnographic museum provides coordinative, qualification and expert-consulting activities for all museums and collections of artefacts with ethnographic character on the territory of Plovdiv and the region. In addition, the museum provides its methodical support to the municipal and private museums.
The museum is a co-organizer and a host of popular traditional festivals such as the Folk Festival, the Annual Festival of Chamber Music, The Festival of Classic Guitar, etc., as well as concerts, biennials, fashion shows, theatrical plays, book presenting and performances. The demonstration of traditional crafts is another type of tourist attraction.