Way back in 2009 we started a grassroot-based, social movement that was both inclusive and sustainable with no thought of immediate financial returns. It was about generating livelihood for a few economically-deprived rural women in Gaya (Bihar, India) — home to the legendary Gautama Buddha. Our team of rural women handcraft multi-colour yarns into interesting shapes and create everyday accessories using the one-needle yarn knitting art of crochet (derived from French ‘croc’ or ‘croche’, which means ‘small hook’). Apart from making the community economically sound, we also try to up their personal confidence by providing them with basic training in English language-learning and Computer-handling in their free time, so they can become not just skilled artisans but entrepreneurs too.