Taking advantage of cultural, social, and economic characteristics of Sendai City and Miyagi Prefecture, we Sendai Tourism, Convention and International Association invite and support delegates and tourists from home and abroad. We SenTIA also promote tourism-related business through advertisement and expansion of markets for products such as specialties and artifacts, and development of human resources. In so doing, SenTIA aims to contribute to the expansion of the exchange population and the promotion of international tourism as well as the revitalization of the regional economy and the enhancement of culture.