This Centre (CRCDM) fosters a media research/creation (R-C) environment at Sunway University, School of Arts. It is a transdisciplinary hub for creative digital media with local and international partners forming collaboratories, both physical and virtual, cutting across time and space. It has evolved rapidly to generate creative digital media content R&D across the University. CRCDM comprises a team of media researchers and creative designers with an extensive background in industry and education. Our current focus areas include: 1. Post-Digital Research-Creation, 2. Digital Heritage and Culture, 3. Digital Humanities - Arts and Teaching, and 4. Cyberanthropology - Exploring the Cultural Imaginary.