Los Angeles 1984 (2017-08-23) by AnonymousThe Olympic Museum
Hollywood Boulevard, Universal Studios, Sunset Boulevard, Beverly Hills, Bel Air, Rodeo Drive, Venice Beach, Highway 1… even if you’ve never been, everyone knows LA!
HOLLYWOOD: Nine 14m-high letters stand atop a hill overlooking the city, which covers approximately 1,000km2.
Hollywood Boulevard and the Walk of Fame, with stars embedded into the ground bearing the names of film actors.
Sport reigns supreme at Venice Beach.
Los Angeles 1984 (2012-12-27) by Diabolo Moon TVThe Olympic Museum
Roller skates and electronic funk music were all the rage at Venice Beach in the 1980s.
A classic scene: Roller skating to music, with palm trees lining the Pacific coast in the background.
California, in all its splendour.
Los Angeles 1984 (2017-08-01) by Joe LIUThe Olympic Museum
THE NEO-DESIGN OF THE MEMPHIS GROUP (MILAN)
The group developed offbeat, abstract and colourful furniture and objects to combat the banality of everyday life.
Italian architect and designer Ettore Sottsass, who founded the Memphis Group in 1981.
The Memphis style: on the left, the “Ginza” cabinet (1982); in the centre, the “Casablanca” bookcase (1981); and on the right, the “Carlton” (1981).
On the left, the “Polar” side table (1984); in the centre, the “Kristall” (1981); and on the right, the “Flamingo” (1984).
THE LOOK OF THE GAMES
Los Angeles 1984 by Sipa Press / RAZLIKLI, METEThe Olympic Museum
“LOOK OF THE GAMES”
Los Angeles 1984 saw the first appearance of this term, which refers to the visual identity of the Games. It has been part of the Olympic vocabulary ever since.
The Look of the 1984 Los Angeles Games had a real West Coast flavour, with “intuitive” colours and an exuberant, typically Pacific freshness, in keeping with the spirit of 1980s festivals.
The designers invented an all-purpose visual alphabet.
Photo of designer Deborah Sussman, who was responsible for designing and applying the Look of the Games.
The palette comprised a range of colours with a South Californian and Latin American flavour: magenta, chrome yellow, turquoise, vermilion, light blue, green, lavender, pink, dark blue and purple.
The Look of the Games could be found wherever it was needed to highlight the presence of the Games to the public.
Deborah Sussman (2018-09-10) by IOCThe Olympic Museum
KIT MADE BY DEBORAH SUSSMAN
Los Angeles 1984 (1984-01-01) by Kishimoto/IOCThe Olympic Museum
URBAN BRANDING
The décor was bursting with colour, stars and confetti were used to mark out the Olympic venues, and there was no lavish spending. Mission accomplished!
Paul Prejza (2018-09-11) by IOCThe Olympic Museum
THE SPIRIT OF THE GAMES ON SHOW IN THE CITY
The graphics kit devised by Deborah Sussman and implemented by her husband, Paul Prezja.
Los Angeles 1984 (1984-01-01) by Joshua HoehneThe Olympic Museum
THE STARS: A FITTING SYMBOL
The stars paid tribute to America, Hollywood, the excellence of the athletes and the dynamism of the Olympic Games!
The Star-Spangled Banner is one of the names of the US flag.
The “Stars in Motion” from the 1984 Los Angeles Games logo.
Poster designed by Robert Rauschenberg, an American artist who was one of the precursors of the Pop Art movement.
