During Torino Graphic Days vol. 03, designers and professionals from across the creative world take to the podium to share insights from their landmark projects, showing the ideas and processes behind their making.

TALK 01 Cover | TGD vol. 03 by Torino Graphic DaysGraphic Days®️

In this section you will attend conferences of Giorgio Camuffo, Edgar Bak, Filip Zagórski from Type 2 and Davide Fornari.

TALK 01 | Imago, a magazine between industry and experimentation | TGD vol. 03 by Giorgio CamuffoGraphic Days®️

GIORGIO CAMUFFO

Giorgio Camuffo is a graphic designer and associated professor in visual communication at the Free University of Bolzano. He directed Studio Camuffo (based in Venezia, his home town) for more than twenty years. Coordinating a team of young designers he developed editorial and curatorial projects, exhibition setups, merchandising and corporate branding projects, cooperating with agencies and institutions such as Fabrica, Benetton Group, Palazzo Pitti, Palazzo Grassi and Biennale di Venezia. He taught and he has been a tutor in some different universities, from 2006 to 2009, he’s been director of the course Comunicazioni Visive e Multimediali at IUAV university of Venezia. In 2012, he curated the 5th edition of the Triennale Design Museum, Grafica Italiana, with Mauro Piazza and Carlo Vinti. During his activity at the Free University of Bolzano he started and coordinated lots of research and events projects related to design, graphic design, history of graphic design and the relationship between design and kids education.

TALK 01 | Imago, a magazine between industry and experimentation | TGD vol. 03 by Giorgio CamuffoGraphic Days®️

Camuffo talks about the story of the magazine Imago and presents his editorial project.
From 1960 to 1969 it was published Imago, that will be crucial for the italian graphic design scene.

TALK 01 | Learning from the 90s | TGD vol. 03 by Edgar BakGraphic Days®️

EDGAR BAK

Edgar Bak, graduated with distinction at the Fine Arts Academy of Varsaw, graphic designer at his communication studio and now visual communication professor at the School of Form of Poznan, he’s been one of the first polish designer to be featured on Trend List. His style and his approach to graphic design are characterized by simplicity. His style is recognizable in each one of his projects, from poster design to editorial design or visual branding. He’s been working as director and designer in lots of lifestyle and arts magazines, he’s also been working as an illustrator from 2013. His characteristic minimalist style has been awarded more than one time during the polish prize KTR and from lots of international jurors.

TALK 01 | Learning from the 90s | TGD vol. 03 by Edgar BakGraphic Days®️

Edgar displays images and films from the late 90s and 00s, showing the transition and connection between the analogue and the digital era and how projects based on history are becoming more modern.

TALK 01 | Design for culture in the Polish context: Rationalism vs. Romanticism | TGD vol. 03 by Type 2 - Filip ZagórskyGraphic Days®️

TYPE 2 - FILIP ZAGÓRSKI

Filip Zagórski holds a MA Degree from Graphic Art Faculty at the Fine Art Academy of Warsaw, he works mainly in editorial projects, visual identifications and public spaces installations. He also works with infographics, he developed a simple and universal language to spread information. In first he considered to study architecture, then he decided to study graphic design, his idea is that graphic design gives the possibility to work on the same visuals as architecture but in a faster way. He founded Type2 studio with Rafał Benedek. The studio is specialized in visual identity, advertising, books, posters, wayfinding, exhibition and web. He’s currently a teacher at the School of Form and at the SWPS university in Warsaw.

TALK 01 | Design for culture in the Polish context: Rationalism vs. Romanticism | TGD vol. 03 by Type 2 - Filip ZagórskyGraphic Days®️

Graphic design in Poland can be described by paradoxes: West/East, systematic approach and rebellious soul, rationalism and romanticism. Polish designers constantly try to fight the visual chaos.

TALK 01 | ECAL, design research | TGD vol. 03 by Torino Graphic DaysGraphic Days®️

DAVIDE FORNARI

Davide Fornari is associate professor at ECAL/University of Art and Design Lausanne where he leads the applied Research and Development sector. After studying architecture at IUAV in Venice and ETSAB in Barcelona, he obtained a PhD in Design Sciences from IUAV of Venice. He was researcher and lecturer at the Laboratory of visual culture of SUPSI in Lugano until 2017. Together with Silvia Sfligiotti he co-edited the magazine “Progetto grafico” (AIAP, 2015–2017). Together with Robert Lzicar he co-edited the book Mapping Graphic Design History in Switzerland (Triest verlag, Zurich 2016) and coordinates the research project Swiss Graphic Design and Typography Revisited (2016–2019). He is member of the Federal Design Commission of the Swiss Federal Office of Culture, and a jury member of Pax Art Award in Basle. He was a member of the Swiss Institute in Rome for the academic year 2014–2015.

TALK 01 | ECAL, design research | TGD vol. 03 by Torino Graphic DaysGraphic Days®️

ECAL/University of Art and Design Lausanne is a public university of applied arts directed by Alexis Georgacopoulos.

TALK 02 Cover | TGD vol. 03 by Torino Graphic DaysGraphic Days®️

In this section you will attend conferences of Riccardo Catagnano from Saatchi & Saatchi, Studio Dumbar, Michał Jarociński and Ginette Caron.

TALK 02 | How to destroy 30 years of advertising in just 30” | TGD vol. 03 by Saatchi & Saatchi, Torino Graphic DaysGraphic Days®️

SAATCHI & SAATCHI - RICCARDO CATAGNANO

Riccardo Catagnano is a copywriter, a Deputy Creative Director and a new dad. Riccardo started his career as a commercial director at BGSD’Arcy, later he moved in Young&Rubicam. After these experiences he took a break from adv and he started working as a coauthor for Italia1. Now he’s proud to work for Saatchi & Saatchi. Among all the clients that he worked for there are: MTV, Comedy Central, LA7, Ikea, TIM, Danone, Barilla, Leroy Merlin, Illy, Grom, Swatch, Ferrero, Intesa Sanpaolo, Philip Morris, Renault, Toyota, P&G, Bauli, Motta, Peroni, Visa. With Nico Marchesi, he’s the author of Asteroide for Buondì Motta, one of the most controversial and discussed adv campaign of the last years.

TALK 02 | How to destroy 30 years of advertising in just 30” | TGD vol. 03 by Saatchi & Saatchi, Torino Graphic DaysGraphic Days®️

A journey through stereotypes and cliches of advertising, that will reveal all the ruses used by two insightful creative men to shatter (almost) all of them.

TALK 02 | The Truth | TGD vol. 03 by Studio DumbarGraphic Days®️

STUDIO DUMBAR

Studio Dumbar (part of Dept) is an international agency with a Dutch heritage, specialising in visual branding, founded by Gert Dumbar in 1977. Studio Dumbar attracts talented individuals from around the world. The portfolio is equally diverse, encompassing work for a variety of clients both large and small – from business and government to cultural and non-profit. Projects span from the Dutch Police visual identity, Amsterdam Sinfonietta poster series, the non profit organization Alzheimer Nederlands and the Royal Cabinet of Paintings Mauritshuis visual identity to the complete rebranding of the airline Transavia. Since 2016 Studio Dumbar is part of Dept, an international digital network. Dept brings together the best agencies in creativity, technology and data. Liza Enebeis is Creative Director and Christopher Noort Visual/Motion Designer at Studio Dumbar.

TALK 02 | The Truth | TGD vol. 03 by Studio DumbarGraphic Days®️

Chris and Liza tell you the Truth about love, fear, motion, mistakes, typography, the studio, being Dutch, being foreign, obsession, colour, memory, poetry, Scarlett Johansson and design.

TALK 02 | Typefaces’ Bloodline | TGD vol. 03 by Michał JarocińskiGraphic Days®️

MICHAŁ JAROCIŃSKI

Michał Jarociński graduated at the graphic design department of the Fine Art Academy of Warsaw, he’s one of few type designers who currently work in Poland. He’s been working with the name Dada Studio since 2007, where he currently designs and sell fonts. He also teaches as type designer in the university that he graduated from. With other type designers he lately created the project Capitalics Warsaw Type Foundry – the first polish type foundry.

TALK 02 | Typefaces’ Bloodline | TGD vol. 03 by Michał JarocińskiGraphic Days®️

Letters are not just abstract forms. They have personality and character. They even have a nationality. As a medium to convey local traditions, they are the key to the graphic design that matters.

TALK 02 | Form comes from wonder (Louis Kahn) | TGD vol. 03 by Ginette CaronGraphic Days®️

GINETTE CARON

Ginette Caron, born in Canada and Italian by adoption, is a unique and emblematic figure in the design world, an example of how one can bring two worlds together while directing complex communication processes. She has a multidisciplinary vision that ranges from visual identity, publishing, packaging, exhibit design and archigraphics to products while keeping her extremely refined design approach. Her graphic work searches the essence of the question and combines poetry and playfulness to create unexpected communication systems.She graduated in Graphic Design at Concordia University – Montréal, city where she worked for a few years. She then lived in Bologna and Venice before founding in Milan her own studio. Former in-house design director at Benetton and Prada, she has worked for clients such as Bulgari, Knoll, Moleskine, San Carlo, Swatch and Vatican. Her works have been published, exhibited and awarded internationally. She has been elected to membership at the Royal Canadian Academy of Arts. Member of international jury boards, she has been professor at IUAV Venice and now at Raffles University in Milan. She often give lectures and workshops in universities in Canada, China, France, India, Italy, Switzerland, Tunisia and Turkey.She is advisor for PosterForTomorrow, a NGO based in Paris using graphic design to create awareness on major humanitarian issues.

TALK 02 | Form comes from wonder (Louis Kahn) | TGD vol. 03 by Ginette CaronGraphic Days®️

The backgrounds of some works of the studio, dedicated to architecture, are told through the client’s brief, the inspiration, the relationships with the architects and the customers.

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