Splash!

Bathing Suits in Vogue, 1940-1999

By Condé Nast Archive

By Laird Borrelli-Persson

Cover: Hot Weather Holidays (1940-07-01/1940-07-01) by Toni FrissellCondé Nast Archive

The Vogue woman has always been active; not an observer, but a doer—and sometimes a sportswoman as well. Long before professional female athletes, such as Marion Jones, became cover stars, bicyclists, ice skaters, equestriennes, and—as early as the 1890s—swimmers have fronted the magazine’s issues. (Bather might be a better description of the well-covered lady on the July 27, 1899, edition braving the cold waters, but let’s just run with swimmer.)

Model in a Swimsuit and Beach Shawl, Vogue (1945-11-15) by Serge BalkinCondé Nast Archive

1940s

Trying on bathing suits can be a stressful experience in real life, but no anxiety attends the bathing beauties in the magazine, of which there are many types—with the exception of pinups. Swimsuit stories, like bathing suits themselves, have, of course, changed with the times.

Model Lisa Fonssagrives on a Cover, Vogue, Horst P. Horst, 1940-06-01, From the collection of: Condé Nast Archive
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Model in Brigance Swim Suit, Vogue, Ted Croner, 1948-11-15, From the collection of: Condé Nast Archive
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Model in June Groff Beach Wrap, Vogue, Serge Balkin, 1945-01-01, From the collection of: Condé Nast Archive
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Swimwear on the Dunes, Vogue, Clifford Coffin, 1949-06-01, From the collection of: Condé Nast Archive
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Model in Claire McCardell, Vogue, Serge Balkin, 1945-04-01, From the collection of: Condé Nast Archive
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Some of the best photographs from the 1940s, for example, are relatively uncluttered, and focused largely on suit styles.

Model in Imports International Bathing Suit, Vogue (1957-05-01) by Roger PrigentCondé Nast Archive

1950s

In the following decade, many images have a sort of posh, private-pool air, and the models look rather polished (it’s difficult to imagine these dames getting their coifs wet).

Jean Patchett in a Red and Pink Tina Leser Swimsuit, Vogue, Clifford Coffin, 1951-05-15, From the collection of: Condé Nast Archive
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Suzy Parker in Rose Marie Reid, Vogue, Irving Penn, 1952-05-15, From the collection of: Condé Nast Archive
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Model in a Bikini on a Rooftop in Portugal, Vogue, Henry Clarke, 1952-06-01, From the collection of: Condé Nast Archive
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Model in Claire McCardell Bathing Suit, Vogue, Richard Rutledge, 1952-12-01, From the collection of: Condé Nast Archive
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Liz Benn in Givenchy Bathing Suit, Vogue, John Rawlings, 1953-07-01, From the collection of: Condé Nast Archive
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Model in Catalina Bathing Suit, Vogue, Joseph Leombruno; Jack Bodi, 1955-12-01, From the collection of: Condé Nast Archive
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Models in Cole of California, Vogue (1956-01-01) by Horst P. HorstCondé Nast Archive

Models in Emme Swimming Caps, Vogue (1957-06-01) by Richard RutledgeCondé Nast Archive

Moyra Swan in a Givenchy Swimsuit, Vogue (1969-06-01) by Bert SternCondé Nast Archive

1960s

Although the bikini predates Brigitte Bardot’s appearance in one in Cannes in 1953, she’ll ever be associated with this teeny-weeny type of swimwear, which really came into its own in the 1960s.

Model in a Purple Swimsuit and Pink Hat, Vogue, William Bell, 1960-07-01, From the collection of: Condé Nast Archive
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Model in Cabana with a Kangeroo, Vogue, Helmut Newton, 1964-05-01, From the collection of: Condé Nast Archive
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Model in Cole of California Swim Suit, Vogue, Irving Penn, 1964-12-01, From the collection of: Condé Nast Archive
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Princess Ira Furstenberg in a Swimming Pool, Vogue, Alexis Waldeck, 1969-11-15, From the collection of: Condé Nast Archive
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Peggy Dillard in a Black Bikini, Vogue (1977-06-01) by Guy Le BaubeCondé Nast Archive

1970s

Unsurprisingly, when photographers weren’t focusing on the athleticism of beach-romping models in the louche seventies, things got a bit steamy—and that was before the thong started trending.

Gunilla Lindblad in Leopard Print Bikini, Vogue, J. P. Zachariasen, 1970-08-15, From the collection of: Condé Nast Archive
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Beverly Johnson in Elon Swimsuit, Vogue, Kourken Pakchanian, 1973-12-01, From the collection of: Condé Nast Archive
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Model in a Blue Maillot, Vogue, Bob Stone, 1974-01-01, From the collection of: Condé Nast Archive
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Jerry Hall lying on a diving board, Helmut Newton, 1975-01-01, From the collection of: Condé Nast Archive
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Lisa Taylor and Jerry Hall, Helmut Newton, 1975-01-01, From the collection of: Condé Nast Archive
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Elsa Martinelli, Vogue, Joseph Leombruno; Jack Bodi; Gianni Lami, 1975-08-01, From the collection of: Condé Nast Archive
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Margaux Hemingway in a White Maillot, Vogue (1975-04-01) by Francesco ScavulloCondé Nast Archive

Patti Hansen (1976-01-01) by Arthur ElgortCondé Nast Archive

Model in Mirella, Vogue, Arthur Elgort, 1976-06-01, From the collection of: Condé Nast Archive
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Christie Brinkley in an Arabel Bathing Suit, Vogue, Jacques Malignon, 1977-03-01, From the collection of: Condé Nast Archive
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Five Models in Danskin Maillots, Vogue, Alberto Rizzo, 1977-06-01, From the collection of: Condé Nast Archive
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Carre Otis in a Giorgio di Sant'Angelo Bathing Suit, Vogue (1989-02-01) by Arthur ElgortCondé Nast Archive

1980s

As an interest in exercise grew, so did the presentation of healthy women’s bodies—pillars of strength, as it were.

Rachel Williams in a Copper-Colored Bathing Suit, Vogue, Arthur Elgort, 1987-04-01, From the collection of: Condé Nast Archive
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Bonnie Berman in a Thierry Mugler Swimsuit, Vogue, Arthur Elgort, 1984-05-01, From the collection of: Condé Nast Archive
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Renata Vackova in a Giorgio Sant'Angelo Swimsuit, Vogue, Arthur Elgort, 1984-05-01, From the collection of: Condé Nast Archive
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Yasmin Le Bon in Krizia Swimsuit, Vogue, Arthur Elgort, 1985-05-01, From the collection of: Condé Nast Archive
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Carre Otis in a Calvin Klein Swimsuit, Vogue, Arthur Elgort, 1989-02-01, From the collection of: Condé Nast Archive
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Stephanie Seymour in Anne Cole, Vogue, Arthur Elgort, 1989-05-01, From the collection of: Condé Nast Archive
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Gisele Bundchen in a Prada Shirt-Jacket and Speedo Swim Trunks, Vogue (1999-04-01) by Arthur ElgortCondé Nast Archive

1990s

Though often skimpy, suits are increasingly made in tech fabrics that optimize performance without sacrificing chic. Less, as it’s said, is often more.  

Paulina Porizkova in a Terrycloth Jacket and Gold Swim Cap, Vogue, Arthur Elgort, 1990-05-01, From the collection of: Condé Nast Archive
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Yasmin Le Bon in a Two-Piece Swimsuit, Vogue, Arthur Elgort, 1990-12-01, From the collection of: Condé Nast Archive
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Christy Turlington in Portofino, Vogue, Arthur Elgort, 1992-12-01, From the collection of: Condé Nast Archive
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Shalom Harlow in a Bikini, Vogue, Arthur Elgort, 1993-09-01, From the collection of: Condé Nast Archive
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Kate Moss in a Versace Swimsuit, Vogue, Arthur Elgort, 1995-04-01, From the collection of: Condé Nast Archive
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Tyra Banks in a Bikini Top and Silk Pants, Vogue, Arthur Elgort, 1995-05-01, From the collection of: Condé Nast Archive
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Kristen McMenamy in a White Dress, Vogue (1996-09-01) by Arthur ElgortCondé Nast Archive

Gisele Bundchen in a Louis Vuitton Bikini, Vogue (1999-04-01) by Arthur ElgortCondé Nast Archive

Credits: All media
The story featured may in some cases have been created by an independent third party and may not always represent the views of the institutions, listed below, who have supplied the content.
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