The Dawn of a New Day
In 1919, the first Italian company for the production of reservoir pens was founded in Turin, in Via della Basilica 9: Aurora was born!
Cutting-edge communication
Connoted by cutting-edge industrial features, both in technique and materials, Aurora will also stand out for its modern vision of marketing and advertising communication, a feature that has distinguished the company's history to the present day.
useo OFFICINA DELLA SCRITTURA - Historic photograph of the Current Headquarters of Aurora (1964-07)Museimpresa
A new headquarters for Aurora
Following the bombing suffered in 1943, the Aurora settled in a new location in the northern area of the city, occupying the space of an old building formerly belonging to the ancient 12th-century Abbey of San Giacomo di Stura.
Museo OFFICINA DELLA SCRITTURA - Remington no. 12-92 with wide slide (1924/1924)Museimpresa
Writing Workshop
In 2016, part of the Manifattura's spaces are allocated to the Museo Officina della Scrittura intended to enhance not only the company's historical heritage but to tell the story and evolution of an extraordinary discovery, that of written communication.
Museo OFFICINA DELLA SCRITTURA - Cesare Verona Senior typewriter and calculator repair box (circa 1935)Museimpresa
Balancing museum and factory
The incredible history of Writing and the tools that have produced it over time merges with the magic of the Manufacture. The experience of visiting the Aurora factory and Writing Workshop, offer a 360-degree look at the evolution and beauty of the written sign.
