"Giorgio Amarelli" Liquorice Museum

The world's only liquorice museum

Amarelli - LIQUORICE PASTE by AMARELLIMuseimpresa

Since 1731

Amarelli - COUNT GIO LEONARDO (1600/1600) by AMARELLIMuseimpresa

When we talk about the Amarelli family we refer to a history which began at the beginning of 11th century and continued over the centuries through Crusades, intellectual effort and farming. 

Engravings, documents, books, period photographs, but also agricultural equipment, objects of everyday life and wonderful old clothes prove the life of a family that appraises the deep roots of the liquorice plants growing wild on the Ionian coast.

Amarelli - AMARELLI CONCIO (1731) by AMARELLIMuseimpresa

The great space of “Concio” dates back to 1731 and conveys the idea of passing of time. Its magnificent pre-industrial structure consisting of old wooden trusses was later transformed in an ultra-modern place of production.

Amarelli - ROOTS AND POT (1700) by AMARELLIMuseimpresa

Amarelli is a family history combining tradition and innovation. It has been projected towards the future for almost three centuries, retaining its royal and metaphorical roots helped by sohpisticated and advanced technologies...

...as well as by its groundbreaking communication techniques, whose fundamental value is the combination of business and culture, thus opening up to more innovative methods that better help in spreading our philosophy.

Amarelli - PAST GALLERY, AMARELLI, 2001/2001, From the collection of: Museimpresa
Show lessRead more

Amarelli - PAST GALLERY (2001/2001) by AMARELLIMuseimpresa

The Amarelli family wanted the realisation of this Museum in order to present an original company experience to people, as well as the history of a unique product belonging to its region. 

A long history of work, culture and tradition finds its roots in the land of Calabria, and more precisely in Rossano, Contrada Amarelli. A history that you can now experience first-hand, read, listen and live in the “Giorgio Amarelli” Liquorice Museum.

Amarelli - GUGGENHEIM AWARD (2001) by AMARELLIMuseimpresa

The Guggenheim Prize won by the Museum for its communication skills connected with Calabria and Southern Italy.

Guided Tours by reservation

Credits: All media
The story featured may in some cases have been created by an independent third party and may not always represent the views of the institutions, listed below, who have supplied the content.

Interested in Food?

Get updates with your personalized Culture Weekly

You are all set!

Your first Culture Weekly will arrive this week.

Home
Discover
Play
Nearby
Favorites