Design Meets Culture

Animals in nature are designed in a form that can easily fit into any modern space. Despite their large appearance there are gorillas with a gentle personality, meerkats that always keep an eye on their surroundings and protect the herd from danger, sloths that do not adapt to rapid changes and move slowly, and polar bears that have lost their way due to reduced glaciers due to global warming, and many others. This work was produced with the interest of animals as a motif.

The project titled ‘SiGongGan’ which translates to ‘Time-Space of Poetry,’ aims to awaken the senses and inner contemplation in modern individuals who live in an era of excessive imagery production, an era where poetry has become invisible.

This represents timeless beauty that is faithful to the original appearance of humans. The future that humankind has dreamed of is a picture in which everything is simplified through technological development and products that are made with pure and beautiful shapes.

In 2001, the worldview of two non-mainstream creators who loved music and videos became the standard for K-pop music videos. Their sophisticated originality became Zanybros’s signature styling as they paved the way for becoming the First Mover of K-pop music videos. This work expresses the universe of Pioneer Zanybros of K-Contents and a creative group that is leading various contents in the K-pop entertainment industry.

Public through SNS or community. Users communicate it to others through Viral, make recommendations, and create another user. It will be another level of empirical time for digitally produced works to be produced in the form of an analog and come to the site to experience and appreciate them.

This super-large scale virtual concert hall offers tens of thousands of visitors to have an immersive experience that is different from reality by providing vibrant stage performances created by real artists along with realistic performance effects.

The Flasier Beanbag sofa(themed with 'Huge and delicious beanbags') that pursues comfort, lightness, and pleasure, invites everyone should try these beanbags at least once in their childhood. They aim to provide an exotic and enjoyable experience for visitors where they can imagine themselves sitting on a giant beanbag from a giant’s point of view.

THE GIANT KKOJI is an interactive work that reinterprets the <KKOJI>, a desk object made of upcycling discarded paper, on an immensely enlarged scale. The wooden podium cleverly portrays Mudeungsan Seoseokdae, an iconic Gwangju landmark. Alongside other Gwangju symbols (Penguin Village, 5.18 People's Uprising Memorial Tower) within the KKOJI, it offers a special experience unique to the Gwangju Design Biennale Culture Hall.

Webtoons are expressed in a variety of ways from different perspectives ranging from social issues to everyday stories. As a result, they have a broad reach of readers. This work seeks to show through images and videos how webtoons combine vision and stories to gain empathy and attention from readers.

Humanity has begun to recognize the urgent need for designating and conserving critically endangered species, who have suffered the most due to recent climate crises and environmental issues. Understanding that the fundamental solutions for ecosystem preservation can stem from even the smallest of individual concerns, we hope that, together, we can contemplate and act upon what needs to be done.

This VR racing game, utilizing Kakao Friends characters, offers a theme-park style racing track. Visitors can enjoy an immersive gaming experience within 6 different maps and directly experience various environments.

DLAC is a lifestyle brand that presents original designs in collaboration with artists from various fields based on Asian cultural and artistic content. The 2023 season, in collaboration with the SAA, DLAC has experimented with the shapes of dots and lines, material textures, and colors to create the brand identity and seasonal graphics. 

The SLEEED, the world’s first single-molded horizontal stacking chair, goes beyond the perspective of limiting the chair’s user solely to the ‘sitter’ and presents a universal design viewpoint for ‘everyone.’ Through multifaceted persona and scenario analysis, including those who install, transport, and store the chair, as well as those who sit on it, a chair designed with a horizontal intertwining approach as a solution has been created.

Accojeo incorporated inspiration from nature into its design. Based on the concept of basalt from the volcanic island of Jeju, ACCOJE cosmetics containers  have been praised for their soft yet strong oriental imagery and the clean feeling of nature.

It is expressed as a space containing the value of emotional experience using natural elements that combine commonality between elements such as nature and space.

CLIO is the first color brand to be made in Korea in 1993 and was created to celebrate women who accept the challenge of the 'new me' through makeup, making history with their cosmetics-using life experiences. Items whose branding has been further strengthened by innovative quality, sensational colors, and stylish designs, is presented at the exhibition.

OSBALL is a brand that has been developed to 'solve environmental problems and the use of container cosmetics'. The contents are placed in an one-time ball, minimizing preservatives, while increasing the preservation of natural-derived ingredients.

This was created by reimagining a coffee filter in a new form, and was designed to have a new role after the material achieves its purpose and meets with another physical property. The material and texture are modernized with the artist’s desired colors when facing the audience.