Turing Museum of Century-Old Brands: Brands in a Mansion
Explore Turkish history through iconic brands at the Turing Museum, housed in a stunning Ottoman-era mansion.
Museum Building of Abdullah Freres (1870/1900) by Turing Museum of Century-Old BrandsTuring Yüzyıllık Markalar Müzesi
Turing Museum of Century-Old Brands: More than an Exhibition
A visitor stepping through the doors of the Turing Museum of Century-Old Brands enters not only an exhibition space, but also an elegant mansion that carries the memory of Istanbul.
In 19th-century Ottoman architecture, wooden mansions with rear gardens were among the most distinguished building types shaping urban civil life. One important example of this tradition is the Şükrü Bey Mansion - known as the “Green House” - belonging to the Ottoman Tobacco Company Minister Şükrü Bey.
The Touring & Automobile Association of Turkey's Restoration
After state officials moved to Dolmabahçe Palace, the building fell into a long period of quiet. In 1977, under the leadership of Çelik Gülersoy, it was restored by the Türkiye Turing ve Otomobil Kurumu and brought back to life.
Our Museum Building
Located just behind the Ayasofya Hammam, between Topkapı Palace and the Blue Mosque, this two-story mansion continues today as a special place where traces of the past meet the curiosity of the present.
Information Desk (2025-07-09) by Turing Museum of Century-Old BrandsTuring Yüzyıllık Markalar Müzesi
The Information Lounge
Located in the heart of Istanbul’s Historic Peninsula, this building reflects not only architectural heritage but also a living culture of continuity and change.
Its wooden textures and narrow staircases invite visitors to experience layered moments of time.
History of The Brands (2025-07-09) by Turing Museum of Century-Old BrandsTuring Yüzyıllık Markalar Müzesi
As the first museum showcasing century-old brands, it highlights the close relationship between brand concepts and continuity, reputation, and diversity. It reminds us that connecting with the past is not just nostalgia but also a cultural awareness.
The Branding Journey (2025-07-09) by Turing Museum of Century-Old BrandsTuring Yüzyıllık Markalar Müzesi
Illuminated panels along the staircase to the first floor present visuals on industrial initiatives in Turkey and the artisan-apprentice tradition.
The selection, covering the years 1875-1993, is arranged chronologically.
The Corner of Respect for Ataturk (2025-07-09) by Turing Museum of Century-Old BrandsTuring Yüzyıllık Markalar Müzesi
Atatürk and the Children
This photo captures Mustafa Kemal Atatürk, founder of the Turkish Republic, meeting with children in 1929 while traveling from Ankara to Istanbul.
Brand Stories (2025-07-09) by Turing Museum of Century-Old BrandsTuring Yüzyıllık Markalar Müzesi
The Brand Stories Room
Each display case stands as a quiet witness to ongoing production, renewal without losing roots, and the transmission of shared memory across generations.
Brand Stories Room (2025-07-09) by Turing Museum of Century-Old BrandsTuring Yüzyıllık Markalar Müzesi
Every object on view carries traces of a mode of production, an aesthetic understanding, and the everyday life of its time.
Rose Water Flask of ZAZA Brand (1920/1930) by ZAZATuring Yüzyıllık Markalar Müzesi
Packages, documents, photographs, advertisements, and original brand artifacts invite visitors not only into a history of products, but into a broader story shaped by collective memory.
Cologne Bottle "A Hundred Years" of Eyup Sabri Tuncer Brand (2023) by Eyup Sabri TuncerTuring Yüzyıllık Markalar Müzesi
Brands sometimes represent the continuity of a habit, a household ritual, or the urban culture of a particular era.
Through this selection, visitors gain the opportunity to read the transformation of modern life in Turkey through the traces left by brands.
Portraits of Founders (2025-07-09) by Turing Museum of Century-Old BrandsTuring Yüzyıllık Markalar Müzesi
Respect for the Founders
This gallery completes the stories of the brands through portraits of their founders. The founders of century-old brands are visionary entrepreneurs who began their journeys years ago, produced with dedication, and carried their experience forward to the present day.
"Respect for the Founders"
Car Emblem (1970/1980) by Touring and Automobile Association of TurkiyeTuring Yüzyıllık Markalar Müzesi
The Touring ve Automobile Association of Türkiye
A car emblem of the Türkiye Touring ve Automobile Association. The founders of long-standing brands like this one are honored for their contributions to Turkish history and culture.
Museum Memory (2025-07-09) by Turing Museum of Century-Old BrandsTuring Yüzyıllık Markalar Müzesi
"Respect for the Founders"
The founders' dedication and commitment are a foundational legacy, enabling the existence of long-standing brands.
Stair Landing Panel (2025-07-09) by Turing Museum of Century-Old MuseumTuring Yüzyıllık Markalar Müzesi
They were not just business people, but also heroes who served their country by accumulating, passing on, and creating knowledge.
Brand Stories Room - Section 2 (2025-07-09) by Turing Museum of Century-Old BrandsTuring Yüzyıllık Markalar Müzesi
Turing Museum of Century-Old Brands
The museum invites visitors to look at the present through the lens of the past.
Walking through a historic mansion, one can read social transformation through brand stories, witness the continuity of production, and rediscover the value of labor and founding vision.
Candy Box of Koska Brand (1950/1960) by KoskaTuring Yüzyıllık Markalar Müzesi
Koska Candy Box
This candy box from Koska, dating to 1950/1960. Koska is a century-old Turkish confectionery giant famous for its halva and Turkish delight
Medicine Box of Haver Farma Brand (1920/1930) by Haver FarmaTuring Yüzyıllık Markalar Müzesi
Haver Farma Medicine Box
This Haver Farma brand medicine box, dating from 1920-1930, showcases the historical packaging and branding of early Turkish pharmaceutical products.
Label of Sabuncugil Brand (1980/1990) by SabuncugilTuring Yüzyıllık Markalar Müzesi
Sabuncugil Brand Label
This Sabuncugil brand label dates back to the 1980s or 1990s. Brand specializing in high-quality olive oil and traditional olive oil soaps.
Necklace Molds and Jeweler’s Hammer (1950/1980) by Aris PirlantaTuring Yüzyıllık Markalar Müzesi
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