MORLAIX. Place des Jacobins MORLAIX. Place des JacobinsLe Carton Voyageur - Musée de la carte postale

A Rich Land

Les provinces de France illustrées Les provinces de France illustréesLe Carton Voyageur - Musée de la carte postale

Between Armor and Argoat, agricultural and maritime activities have shaped the coasts and the countryside, offering a variety of landscapes to travelers, including fishing ports, oyster farms, salt marshes, vegetables and cereal crops, and livestock. The resources drawn from the work of the peasants and fishermen have made it possible for a significant number of people to live for centuries without famine or hunger.

Marchande de beurre des environs de Port-Louis Marchande de beurre des environs de Port-LouisLe Carton Voyageur - Musée de la carte postale

Traditional Breton cuisine is characterized by its great diversity, yet tends to center around six foods produced in the region—cereals, butter, bacon, potatoes, cider, and sardines—whose consumption differs widely depending on certain time periods and the different areas of the region.

Comment on fait une Crêpe bretonne Comment on fait une Crêpe bretonneLe Carton Voyageur - Musée de la carte postale

Crêpes and Galettes Are Everything!

Les bonnes crêpes ! Les bonnes crêpes !Le Carton Voyageur - Musée de la carte postale

Thoughts of a Breton dinner table tend to conjure up a whole series of ubiquitous stereotypical images: tables hollowed out with a hole in which to pour portions of soup, drunk Bretons, women who eat while standing, not to mention the crêpes and Breton galettes (savory pancakes), which have become markers of regional identity.

Quimper.- Chez la crêpière, cuisson de la crêpe Quimper.- Chez la crêpière, cuisson de la crêpeLe Carton Voyageur - Musée de la carte postale

The photographers and publishers of postcards sometimes became image makers, conveying an image of "typical Bretons" that was, at times, far from reality.

Salut ô mon dernier matin ! Salut ô mon dernier matin ! by AucunLe Carton Voyageur - Musée de la carte postale

Nothing from the Pig Goes to Waste!

Le petit gorêt 5 Le petit gorêt 5Le Carton Voyageur - Musée de la carte postale

Bacon was often the only meat consumed regularly in the countryside. The pig was an easy animal to raise, was fattened at home, and did not cost any money. Each family raised its own pig, including peasant families, as well as craftsmen and workers (as soon as they had room at home).

Renneveux, près Vannes - On trinque avant le départ Renneveux, près Vannes - On trinque avant le départLe Carton Voyageur - Musée de la carte postale

Pieces of the meat that could not be preserved were consumed at a meal known as the "feast of the black pudding" or the "feast of the pig." These happy feasts revealed the importance of the pig. Yet frugal needs meant that the bacon placed in storage had to last a whole year.

Prêt pour l'abattoir ! Prêt pour l'abattoir !Le Carton Voyageur - Musée de la carte postale

"Fresh" meat, such as beef or veal, which had to be bought at the butcher's shop, was a luxury reserved for social circles with more money and who tended to live in the cities. For rural folk, it was a rare treat at major occasions such as weddings.

De Saint Nazaire au Croisic - Marais Salants du bourg de Batz à Saillé. Paludière portant sa 'Gède' chargé de sel sur le 'Tremaït' De Saint Nazaire au Croisic - Marais Salants du bourg de Batz à Saillé. Paludière portant sa 'Gède' chargé de sel sur le 'Tremaït'Le Carton Voyageur - Musée de la carte postale

Sea Salt: White Gold for Bretons

Les Mangeuses d'Andouilles en BRETAGNE Les Mangeuses d'Andouilles en BRETAGNE by AucunLe Carton Voyageur - Musée de la carte postale

In Brittany, a pinch of salt has always been added to dishes, making a huge difference by either increasing taste or hiding it when products are not the best quality. Gray salt or coarse salt was a popular commodity. Its cost was moderate and affordable for most families.

La mise en sac et pesage du sel La mise en sac et pesage du selLe Carton Voyageur - Musée de la carte postale

The salt merchants from Brittany's Guérande and Vannes regions organized an extraordinary distribution network that allowed salt to be supplied to the smallest shops and farms in Haute and Basse-Bretagne at a cheaper cost to consumers. Breton housewives could therefore draw from their salt containers as they wished in order to season soups, stewed food, bread dough, crêpes and Breton galettes, butter, and potatoes.

Un Atelier de peinture Un Atelier de peintureLe Carton Voyageur - Musée de la carte postale

Salt Shakers for Fine Salt Gourmets

Faïencerie Bretonne de la Grande Maison HB, Quimper , L'Atelier des Peintres Céramistes Faïencerie Bretonne de la Grande Maison HB, Quimper , L'Atelier des Peintres CéramistesLe Carton Voyageur - Musée de la carte postale

As for table salt, this was only within the reach of a select few, i.e., the same people who used spices. Quimper's "faience" earthenware manufacturers produced "fantasy" salt shakers that became true works of art while retaining their original function of preserving white salt. With the development of the railways and the advent of tourism, the wealthiest social classes pounced on these table salt shakers created by artists.

Pardon de St Gilles Pardon de St Gilles by MancelLe Carton Voyageur - Musée de la carte postale

Breton Meals at Religious Festivals

Gens de Beuzec-Concq mangeant la bouillie Gens de Beuzec-Concq mangeant la bouillieLe Carton Voyageur - Musée de la carte postale

As fervent Catholics, Bretons did not consume meat on Fridays—a day for fasting. They replaced it with fish, vegetable soup, or crêpes and Breton galettes.

La table d'honneur La table d'honneurLe Carton Voyageur - Musée de la carte postale

Family events (such as baptisms, communions, weddings, and funerals) combined religious solemnity and social importance. Depending on the region, they involved large gatherings. However, the most spectacular was undoubtedly the wedding reception, which could feature up to 1,800 guests.

L'Auberge en plein vent le Jour d'un pardon L'Auberge en plein vent le Jour d'un pardonLe Carton Voyageur - Musée de la carte postale

The Secular Celebration of Breton's Pardon Ceremonies

Environs d'Etel. - Ste-MARGUERITE Environs d'Etel. - Ste-MARGUERITELe Carton Voyageur - Musée de la carte postale

Pardon ceremonies were a privileged occasion for celebrating, eating, and drinking. Tents, mobile kitchens, and refreshment stalls were set up around the chapel. Depending on the region, the air smelled of grilled sardines, charcuterie (cold cuts), stews, sausages, potatoes, and coffee, not to mention the many crêpe makers who crouched in front of the traditional "billigs" (crepe machines) placed on a tripod above embers or steaming clumps.

Un Baptême à Kernascleden (Morbihan) Un Baptême à Kernascleden (Morbihan)Le Carton Voyageur - Musée de la carte postale

The Baptism Meal

A table A tableLe Carton Voyageur - Musée de la carte postale

This took place most often at the inn on the way back from the church and involved an ordinary menu washed down with a little more cider and wine. The child received food as a gift to regain their strength: wine, sugar, chocolate, coffee, and even brandy!

ZAN, le meilleur réglisse en vente partout ZAN, le meilleur réglisse en vente partoutLe Carton Voyageur - Musée de la carte postale

An Image that Sells

Fine Bretagne , GRANDE DISTILLERIE THEOPHILE GUILLON Fine Bretagne , GRANDE DISTILLERIE THEOPHILE GUILLONLe Carton Voyageur - Musée de la carte postale

What would a drink be without its bottle or food without its packaging? Food containers give soul to products by associating them with an image. Since the early days of advertising, the agri-food industry has used the image of Brittany to sell stereotypical products from the Breton table: headdresses and pure butter Breton galettes, a fisherman and a can of mackerel, a man of the soil and dairy products, sea salt against a backdrop of the Guerande landscape, along with beer and a round hat!

Sardines. Arsène Saupiquet _ Nantes Sardines. Arsène Saupiquet _ NantesLe Carton Voyageur - Musée de la carte postale

The marriage sealed between Breton products and its land was proclaimed by way of posters. It was also engraved on glass bottles and printed on metal tins before being used on plastic packaging. Traditional Breton culture and music always sell. Just browse the shelves of our large supermarkets and see for yourself!

Credits: Story

Thanks to:
The town of Baud
Le Carton Voyageur - Postcard Museum

Credits: All media
The story featured may in some cases have been created by an independent third party and may not always represent the views of the institutions, listed below, who have supplied the content.
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