Ernest Cole: Shebeens and Bantu Beer

For some Africans drinking is no more than a pleasant stimulant and social catalyst. For many others who trudge from day to day without hope, drinking is a fast escape.

"Two kinds of drinking are found in South Africa today: legal consumption of brandy and government-produced Bantu beer in barren, city-run beer gardens, and illegal drinking of hard liquor and strong beer in privately run hangouts, called shebeens. Drinking of home-made beer was an integral part of the religious, social, economic life of old tribal Africa. Today the ritual significance of beer drinking has largely disappeared." - Ernest Cole, House of Bondage

Ernest Cole archive: House of Bondage (1966)Photography Legacy Project

Until the government went into the business of selling liquor to Africans, it was illegal for them to drink. They did drink, however, in places called shebeens, where many still prefer to gather.

Ernest Cole archive: House of Bondage (1966)Photography Legacy Project

Expressive face of a woman denizen of the shebeens. Some men and women stay in shebeens all day, drinking themselves witless.

Ernest Cole archive: House of Bondage (1966)Photography Legacy Project

Ernest Cole archive: House of Bondage, 1966, From the collection of: Photography Legacy Project
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Ernest Cole archive: House of Bondage, 1966, From the collection of: Photography Legacy Project
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"The atmosphere of the shebeen is free, in contrast to that of regimented Government beer halls. When spirits run high, someone usually provides music and a woman may break into a dance or staccato of swearwords. It used to be a social disgrace for an African woman to be found drinking with men. Shebeens have changed this."

Ernest Cole archive: House of Bondage (1966)Photography Legacy Project

A man in a shebeen tries the age-old persuasion of drink and talk on his attractive companion.

Ernest Cole archive: House of Bondage (1966)Photography Legacy Project

The usual way to hide liquor from the police is in four gallon cans buried in in the ground.

Ernest Cole archive: House of Bondage (1966)Photography Legacy Project

After a few drinks, a young mother begins to sag.

Ernest Cole archive: South Africa (1966)Photography Legacy Project

Bantu beer: Municipalities legally monopolized production and sale of this brew. In Government beer halls (where women are not allowed), it's dispensed automatically from huge vats. In city bottle stores, it is sold in cartons. Africans may not drink in a city bar.

Ernest Cole archive: House of Bondage (1966)Photography Legacy Project

Africans may not drink in city bars, but may buy beer to drink on sidewalks.

Ernest Cole's influential 1967 photobook, House of Bondage, captured the everyday hardship faced by Black South Africans during apartheid. A new edition of this pivotal book published by Aperture in 2022, preserves Cole's original writings and images, and includes contemporary perspectives on his life and lasting impact.

This digitization of Ernest Cole's archives, along with his first-person accounts, offers the opportunity to appreciate and comprehend the work of one of South Africa’s most significant photographers. This accessible digital collection makes his legacy available for educational purposes, academic study, and research, effectively integrating Cole's contributions into the global visual heritage.

Read more about Ernest Cole’s biography in the title story, Ernest Cole Archives: House of Bondage. 

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