Lyndon B. Johnson's Presidential Election Campaign

Lyndon B. Johnson and Hubert H. Humphrey ran as the Democratic nominees in the 1964 U.S. Presidential election.

Lyndon Baines Johnson (1968) by Elizabeth ShoumatoffThe White House

1963

Lyndon B. Johnson Ceramic PortraitLyndon B. Johnson State Park and Historic Site- Texas Parks and Wildlife Department

On November 22, 1963, when John F. Kennedy was assassinated, Lyndon B. Johnson was sworn in as the 36th U.S. President, with a vision to build "A Great Society" for the American people.

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Johnson Family Portrait on Decorative PotholderLyndon B. Johnson State Park and Historic Site- Texas Parks and Wildlife Department

The first family included President Johnson, First Lady Claudia Alta Taylor "Lady Bird" Johnson, Lynda Bird Johnson and Luci Baines Johnson.

Figurine of Lyndon B. JohnsonLyndon B. Johnson State Park and Historic Site- Texas Parks and Wildlife Department

"A Great Society" for the American people and their fellow men elsewhere was the vision of Lyndon B. Johnson.

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LBJ Plastic FigurineLyndon B. Johnson State Park and Historic Site- Texas Parks and Wildlife Department

In his first years of office he obtained passage of one of the most extensive legislative programs in the Nation's history.

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Lyndon B. Johnson Hat with "LBJ" PinLyndon B. Johnson State Park and Historic Site- Texas Parks and Wildlife Department

President Johnson kept a selection of gifts in a special ‘giveaway’ drawer in his desk in the Oval Office. ‘Giveaways’ ranged from cigarette lighters, pens, and small pocket knives to Western hats.

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President Johnson's Labor Day Speech In Detroit (1964) by Francis MillerLIFE Photo Collection

1964

This section contains original items made for President Lyndon B. Johnson's 1964 election campaign

These are authentic, original holographic pin made for the 1964 election campaign for President Lyndon B. Johnson.

LBJ Bumper StickerLyndon B. Johnson State Park and Historic Site- Texas Parks and Wildlife Department

This is an original "LBJ for the USA" bumper sticker.

LBJ Presidential Campaign Bumper StickerLyndon B. Johnson State Park and Historic Site- Texas Parks and Wildlife Department

This is an original "LBJ USA" bumper sticker that includes a photo of President Johnson in an outline of the United States.

LBJ Campaign RibbonLyndon B. Johnson State Park and Historic Site- Texas Parks and Wildlife Department

This is an original "LBJ for the USA" campaign ribbon.

LBJ and HHH Campaign MatchbookLyndon B. Johnson State Park and Historic Site- Texas Parks and Wildlife Department

This is a campaign matchbook with "LBJ HHH For The USA" emblazoned on the front. "HHH" were the initials for President Johnson's running mate Hubert Horatio Humphrey.

Campaign MatchbookLyndon B. Johnson State Park and Historic Site- Texas Parks and Wildlife Department

The campaign matchbook had the phrase "Vote Democratic" printed on the top.

LBJ and HHH Campaign Matchbook and HolderLyndon B. Johnson State Park and Historic Site- Texas Parks and Wildlife Department

A matchbook holder with "LBJ" written in front carrying a campaign matchbook.

Hat-shaped Matchbook Holder with LBJ Emblazoned on the FrontLyndon B. Johnson State Park and Historic Site- Texas Parks and Wildlife Department

A golden matchbook holder with the initials LBJ written in front is one of the items on display at the Lyndon B. Johnson State Park & Historic Site in Stonewall, TX.

LBJ and HHH Matchbook HolderLyndon B. Johnson State Park and Historic Site- Texas Parks and Wildlife Department

LBJ matchbook holder with campaign matchbook.

LBJ and HHH Matchbook and HolderLyndon B. Johnson State Park and Historic Site- Texas Parks and Wildlife Department

The back of the campaign matchbook includes images of Lyndon B. Johnson and Hubert Horatio Humphrey in an outline of the United States of America.

LBJ and HHH Matchbook and HolderLyndon B. Johnson State Park and Historic Site- Texas Parks and Wildlife Department

The 1964 campaign matchbook in the LBJ matchbook holder.

Credits: Story

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www.lbjlibrary.org

Photo credits: Chase Fountain, Texas Parks and Wildlife Department, 2016

Credits: All media
The story featured may in some cases have been created by an independent third party and may not always represent the views of the institutions, listed below, who have supplied the content.
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