"VITRINE" (part 1)

An opportunity to recall some of the events in the recent history of the now Cineteatro.

Tita and Nic - 20 years by Yuri LeonardoCineteatro São Luiz

20 years of Tita & Nic 

Tita & Nic is a classic of Ceará comedy and is filled with symbolic scenes. Stands out, there was a photonovel structure (a prevalent narrative in the 70s) and a graphic of an iceberg sinking a ship at the poster.

Restart by Tim Bernardes by Yuri LeonardoCineteatro São Luiz

"Recomeçar" by Tim Bernardes 

Frames of an analogue photograph by artist Tim Bernardes slide into the poster, representing a nostalgic memory and the intimate atmosphere of his songs.

DUO by Luiz Fidelis e João do Crato by Yuri LeonardoCineteatro São Luiz

"Duo", by Luiz Fidelis and João do Crato 

The idea of ​​a double show in the south of Ceará made me resort to the vibrant colours of Cariri (shades of yellow, green and red, which dialogue with the colours of Cineteatro) and a kaleidoscope that referred to the sun and a compass at the same time.

Zé Renato for children by Yuri LeonardoCineteatro São Luiz

Zé Renato For Children 

The musician Zé Renato presented a show dedicated to children. It was an October with children's programming, and we were transforming all the month's attractions into drawings cartoons. The poster features the artist in a cartoon format.

Pavilhão da Magnólia's Baldio by Yuri LeonardoCineteatro São Luiz

"Baldio", Magnolia Pavilion Group 

The solution to giving a show preview to the potential spectator was to isolate one of its characters, a humanoid with a dog's head and a suitcase. It is wrapped in a white outline.

Elza Soares sings Lupicínio Rodrigues by Yuri LeonardoCineteatro São Luiz

Concert "Elza canta e Chora Lupi" 

A shower of red rose petals enters the composition, with Elza Soares holding the microphone at rest and closing her eyes. It was a way of materialising the aura of Lupicínio Rodrigues' songs.

Gero Camilo sings Alucinação by Yuri LeonardoCineteatro São Luiz

Concert "Gero Camila canta Anunciação" 

There is a direct reference to the album "Alucinação" by the singer Belchior (in the background) and the gesture of the artist Gero Camilo, crossing movement and psychedelia.

Procession by Cristiano Pinho by Yuri LeonardoCineteatro São Luiz

Concert "Cortejo", by Cristiano Pinho 

In the show "Cortejo" poster, the figure of guitarist Cristiano Pinho distorts elements of the sign as in the impact of a sound wave - it's as if we could feel the vibration of a technically well-executed solo.

"The rhythm of production and production of promotional material for Cineteatro São Luiz is very frantic and hectic. Often the photographs sent by the production teams of the shows already bring a well-defined idea of ​​the proposal of what will be presented and have great aesthetic value and graphics for the composition of posters. In other cases, an approach that synthesizes the message to the viewer is to make a direct reference to a record cover or an aesthetic movement."

Marinês Tribute by Yuri LeonardoCineteatro São Luiz

Concert "10 anos sem Marinês" 

Marinês was a memorable character in Northeastern forró, and there was not much beyond her old album covers as references. Therefore, A portrait of one of her LP covers was restored and was added plants typical of the local Caatinga landscape to the composition.

Devouring by Arte Andanças Company by Yuri LeonardoCineteatro São Luiz

"Devoração", by Cia. de Artes Andanças 

"Devoração" is a show that involves dance and theatre, all in one. Distortions stretch and compress the letters of the information on the poster, presenting a little the idea of ​​movement and tension of the concert.

In the Suitcase, Just the Trip by Tiago Araripe by Yuri LeonardoCineteatro São Luiz

Concert "Na Mala, Só Viagem", by Tiago Araripe 

Coloured lines that form landscapes and waves are arranged in the background, where the silhouette of a head emerges, a form of luggage. The poster reinterpreted the album cover that bears the show's name.

Praia Lírica by Mona Gadelha by Yuri LeonardoCineteatro São Luiz

Show "Praia Lírica", by Mona Gadelha 

In the São Luiz production flow, sometimes the publicity material sent by the artists dictates the direction of the final publicity product. Mona Gadelha's production had provided material by photographer Francisco Sousa. The poster's title is the name of the show.

Enchants My Garden by Rosa Primo by Yuri LeonardoCineteatro São Luiz

"Encanta O Meu Jardim", by Rosa Prima 

The publicity photograph sent by Rosa Primo's production had a very intense "ground weight" (it consists of the artist lying on the stage as if she had fallen there). I chose to rotate the photo and use it vertically, causing some estrangement to the viewer.

Sing by Myself by Kátia Freitas by Yuri LeonardoCineteatro São Luiz

"Cantar Sozinha", by Kátia Freitas 

A colour treatment was applied to the photograph by Kátia Freitas to give the image a more satin texture. Purple and orange tones provide a sense of twilight light, a personal impression of what the artist's voice conveys to me.

Marlene by No Barraco de Constância Tem! by Yuri LeonardoCineteatro São Luiz

“Marlene”, by Barraco da Constância Tem! 

The poster features the show's title in leaked letters over an image of one of the actors on stage. The arrangement of the title, fragmented vertically, references the subtitle of the play "Dissection of the body of the show".

State of Poetry by Chico César by Yuri LeonardoCineteatro São Luiz

Concert "Estado da Poesia", by Chico César 

I tried to dialogue with the album cover, the same name as the show, both colours and image treatment—the volatile colours between green and yellow form a kind of delirium. The layout of the title was made thinking about how to attract the public's attention.

Os Trapalhões Movie Show by Yuri LeonardoCineteatro São Luiz

Film Festival "Os Trapalhões" 

The character of comedian Renato Aragão is a famous icon of Brazilian Cinema. For this show, we had the exhibition of 20 titles. As the volume of information was significant, we provoked the public by enunciating a caricature of the eternal Didi.

Planet of the Apes Marathon by Yuri LeonardoCineteatro São Luiz

Film Festival "Planet of the Apes" 

The black design of a primate's head imposes itself on a spurt of red pigment in the background. The letters have voids within their shapes, reinforcing the appearance of a more rustic technique.

Elvis Marathon by Yuri LeonardoCineteatro São Luiz

Elvis Marathon 

To talk about Elvis, nothing better than some show reference. The aesthetics of the illuminated signs, very characteristic of Las Vegas casinos in the USA, were chosen for this poster.

Chaplin Movie Show by Yuri LeonardoCineteatro São Luiz

Chaplin Marathon 

Chaplin needed a top hat, eyes and moustache. An illustration in black gouache on a bright yellow background represented this beloved character in cinema history.

All the present content is authored by Yuri Leonardo, designer of Cineteatro (2017-2020) for three years, with experience of more than a decade in design, with experiences in institutional communication and content creation.

Stage View by Guilherme SilvaCineteatro São Luiz

This is part 1 of 2. Click here to visit part 2.

Credits: Story

Text and images: Yuri Leonardo
Editing: Yule Bernardo


The Cineteatro São Luiz is an equipment of the Secretary of Culture of Ceará managed by Instituto Dragão do Mar.

Credits: All media
The story featured may in some cases have been created by an independent third party and may not always represent the views of the institutions, listed below, who have supplied the content.
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