In Vogue: 1970s Kenyan Fashion
From the catwalk to the streets of Nairobi, explore style through the lens of Kenyan photographer Mohamed 'Mo' Amin
Fashion and women empowerment
Photographer Mohamed Amin was commissioned in the 1970s by international fashion magazines, including Vogue, to document fashion on the street and the runway. The photographs capture a moment in time and celebrate the introduction of women's rights in a very progressive Kenya.
Vogue (1970) by Mohamed AminMohamed Amin Foundation
Rise up!
The 1970s were all about individuality and the growth of women’s rights. It was during this period that women chose whom they wanted to be and how they wanted to dress.
Vogue (1970) by Mohamed AminMohamed Amin Foundation
From mini-skirts, maxi dresses and hot pants, many Kenyan women experimented with styles and wore exactly what their hearts desired.
Vogue (1970) by Mohamed AminMohamed Amin Foundation
The 1970s saw the arrival of casual styles like sweaters, T-shirts and jeans. More women were joining the workforce and needed functional and comfortable styles to wear on and off duty.
Vogue (1970) by Mohamed AminMohamed Amin Foundation
Afro goes pop
The era saw a change in hairstyles. The Afro hairstyle and shaggy hairdo were said to be perfect for those who were on the go and wanted to be expressive in style. Big Afro hairstyles were particularly popular with communities who listened to soul music.
Vogue (1970) by Mohamed AminMohamed Amin Foundation
Kenyan jewellery
Kenyan jewellery caught the attention of the international fashion industry and was featured in many magazines. Women were seen wearing striking beaded necklaces and earrings.
Vogue (1970) by Mohamed AminMohamed Amin Foundation
The wheel of fashion
Some of these fashion trends have made a comeback. Today’s designers and celebrities borrow from the past to craft looks that feel modern yet retro.
