The 1908 National Exhibition

Discover the spectacle that revealed Brazil’s modern ambitions in a setting of art, technology, and celebration in Rio de Janeiro, through Memória da Eletricidade’s collection.

Palace of Industry (1908) by Augusto MaltaOriginal Source: https://memoriadaeletricidade.com.br/acervo/135419/if0304-04-palacio-da-industria

In 1908, Urca (a Rio de Janeiro neighborhood) was lit up with monumental palaces and pavilions.
The National Exhibition celebrated the centenary of the opening of the ports and projected, under the glare of electricity, the ideal of a modern Brazil.

Panorama of the Exhibition (1908) by Augusto MaltaOriginal Source: https://memoriadaeletricidade.com.br/acervo/135417/if0304-02-panorama-da-exposicao

The ceremony took place on 182,000 m² in the Urca neighborhood and was attended by around 1 million visitors. More than 30 temporary buildings were distributed along Avenida dos Estados, now Av. Pasteur. Access was via electric streetcars, railroads and ferries with their own docks.

The 1908 National Exhibition brought together leaders such as Afonso Pena, Miguel Calmon and Mayor Francisco Marcelino de Souza Aguiar. The engineer Sampaio Corrêa coordinated the construction work, and architects such as René Barba, Raphael Rebecchi, Francisco Oliveira Passos and Domiziano Rossi signed landmark projects. In the cultural field, Alberto Nepomuceno and photographer Augusto Malta contributed to recording and publicizing the event.

Children's Festival (1908) by Augusto MaltaMemória da Eletricidade

Monumental Gateway (1908) by Augusto MaltaOriginal Source: https://memoriadaeletricidade.com.br/acervo/135418/if0304-03-portal-monumental

Monumental Gate

Inspired by the Universal Exposition in Paris (1889), the Monumental Gate marked the entrance to the exhibition with 8,000 incandescent lamps and 30 mercury vapor arc lamps, installed by the Rio de Janeiro Tramway, Light and Power Company.

On arrival, visitors were greeted by a wide axis flanked by gardens, squares and pavilions. This scenic corridor led to the Palácio das Indústrias (Palace of Industries) and served as a stage for parades, meetings and the intense flow of people who circulated around the exhibition. Right at the entrance, the first building was the Palácio dos Estados (Palace of the States), which stood out in the landscape and symbolized the union of the different regions of the country around the great event.

Palace of the States (1908) by Augusto MaltaOriginal Source: https://memoriadaeletricidade.com.br/acervo/135423/if0304-08-palacio-dos-estados

The Palaces

The Palácio dos Estados was installed in the building designed for Universidade do Brasil (University of Brazil) (1881) and adapted by Francisco Isidoro Monteiro. The venue brought together representatives from various states of the Federation.

Palace of the States (1908) by Augusto MaltaOriginal Source: https://memoriadaeletricidade.com.br/acervo/143628/if0304-18-palacio-dos-estados

Organized into stands, showcases and exhibition areas, the Palácio dos Estados displayed a portrait of the country. More than an exhibition space, it symbolized the union of the regions in the republican project, highlighting the country's cultural diversity, natural wealth and productive potential.

Side View of the Palace of Industry (1908) by Augusto MaltaOriginal Source: https://memoriadaeletricidade.com.br/acervo/143626/if0304-16-vista-lateral-do-palacio-das-industrias

At the far end of the avenue was the Palácio das Indústrias. Housed in the old Military School building and completely renovated by René Barba, it became the hub for exhibiting Brazilian production and technology. It brought together manufactures, technical innovations and industrial goods.

The Palácio dos Estados was the first to stand out, located just beyond the Monumental Gate. The Palácio das Indústrias, on the other hand, stood at the other end of the avenue, leading visitors to cross the entire Exhibition to reach it. This path, which symbolically united the two buildings, led to the pavilions, which brought together state, institutional and cultural representations, revealing the plurality of the country.

Bahia Pavilion (1908) by Augusto MaltaOriginal Source: https://memoriadaeletricidade.com.br/acervo/135420/if0304-05-pavilhao-da-bahia

State Pavilions

The Bahia Pavilion was designed by Rafael Rebecchi in the Italian Renaissance style, with a height of 38 meters and a dome crowned by the goddess Victoria. Located right at the entrance to Avenida dos Estados, it symbolized Bahia's economic and cultural strength at the time.

Minas Gerais Pavilion and Bahia Pavilion (1908) by Augusto MaltaOriginal Source: https://memoriadaeletricidade.com.br/acervo/143627/if0304-17-pavilhao-de-minas-gerais-e-pavilhao-da-bahia

With 650 m², the Minas Gerais Pavilion was also designed by Rafael Rebecchi, where it broke with defined styles and impressed with its refined ornamentation. Located at the entrance, it conveyed haughtiness and sobriety, symbolizing Minas Gerais' political weight and economic importance.

Federal District Pavilion (1908) by Augusto MaltaOriginal Source: https://memoriadaeletricidade.com.br/acervo/143622/if0304-22-pavilhao-do-distrito-federal

 
The Federal District Pavilion was designed by Francisco Oliveira Passos, with a 1,100 m², sober façade and central dome. On the first floor, it displayed recent municipal works and services; on the upper floor, it held balls and receptions.

The 1908 Exhibition had five state pavilions: Bahia, Minas Gerais, São Paulo, Santa Catarina and the Federal District. The Memória da Eletricidade collection holds images of three of them, preserving and transmitting part of this diversity and history.

Telegraphs and Post Office Pavilion (1908) by Augusto MaltaOriginal Source: https://memoriadaeletricidade.com.br/acervo/135425/if0304-10-pavilhao-dos-telegrafos-e-correios

Institutional Pavilions

The Pavilhão dos Correios e Telégrafos (Post and Telegraph Pavilion) presented the modernization of postal and telegraph services, symbols of national integration and Brazil's insertion into international communication networks.

Fire Department Pavilion (1908) by Augusto MaltaOriginal Source: https://memoriadaeletricidade.com.br/acervo/135424/if0304-09-pavilhao-do-corpo-de-bombeiros

The Pavilhão do Corpo de Bombeiros (Fire Brigade Pavilion) displayed equipment, vehicles and firefighting techniques, highlighting the professionalization and efficiency of the service.

National Agriculture Society Pavilion (1908) by Augusto MaltaOriginal Source: https://memoriadaeletricidade.com.br/acervo/135422/if0304-07-pavilhao-da-sociedade-nacional-de-agricultura

The Pavilhão da Sociedade Nacional de Agricultura (Pavilion of the National Society of Agriculture) highlighted practices and advances in the agricultural sector, with displays of products, technologies and innovations.

Bangu Factory Pavilion (1908) by Augusto MaltaOriginal Source: https://memoriadaeletricidade.com.br/acervo/143631/if0304-21-pavilhao-da-fabrica-bangu

The Pavilhão da Fábrica de Tecidos Bangu (Bangu Textile Factory Pavilion) was designed in the Moorish style, a showcase for the national textile industry and Eastern-inspired architectural design.

Annex Fine Arts Pavilion (1908) by Augusto MaltaOriginal Source: https://memoriadaeletricidade.com.br/acervo/135421/if0304-06-pavilhao-anexo-bellas-artes

Cultural and Artistic Pavilions

The exhibition areas reinforced the aesthetic dimension of the Exhibition. Among them, the Fine Arts Annex brought together works by artists such as Visconti, Bernardelli and others, demonstrating the prestige of the artistic production presented to the public.

João Caetano Theater (1908) by Augusto MaltaOriginal Source: https://memoriadaeletricidade.com.br/acervo/135426/if0304-11-teatro-joao-caetano

At 870 m², the João Caetano Theater was one of the most elegant spaces at the 1908 National Exhibition. Its green and gold décor, created by Raul Pederneiras, combined boldness and refinement.

Manueline Palace (1908) by Augusto MaltaOriginal Source: https://memoriadaeletricidade.com.br/acervo/143623/if0304-13-palacio-manuelino

Foreign presence

The only foreign country invited, Portugal erected a pavilion inspired by Manueline architecture, evoking its maritime past and historical ties with Brazil. With ornamentation and references to the great navigations, it projected tradition and modernity.

Side view of the Manueline Palace, Augusto Malta, 1908, Original Source: https://memoriadaeletricidade.com.br/acervo/143624/if0304-14-vista-lateral-palacio-manuelino
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General View of the Portugal Pavilion, Augusto Malta, 1908, Original Source: https://memoriadaeletricidade.com.br/acervo/143630/if0304-20-vista-geral-do-pavilhao-de-portugal
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Kiosk (1908) by Augusto MaltaOriginal Source: https://memoriadaeletricidade.com.br/acervo/135416/if-0304-01-quiosques

Kiosks and sociability

In addition to the palaces and pavilions, the Exhibition also offered kiosks and services that extended the public's experience. These spaces functioned as meeting and resting points, where visitors could enjoy meals and drinks, making the visit more enjoyable.

Front view of the Château d’Eau (1908-09-24) by Augusto MaltaOriginal Source: https://memoriadaeletricidade.com.br/acervo/3635/if0036-03-vista-frontal-do-chateau-deau

Château d'Eau: a spectacle of light and water

Built in reinforced concrete, the Château d'Eau included a reservoir, reflecting pools and illuminated fountains, which offered a spectacle of color and movement at night. Located at the end of the route, it represented the technical mastery and modernity extolled by the Exhibition.

Front view of the Château d’Eau, Augusto Malta, 1908-09-24, Original Source: https://memoriadaeletricidade.com.br/acervo/3635/if0036-03-vista-frontal-do-chateau-deau
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Night view with lighting and fountain, Augusto Malta, 1908-09-24, Original Source: https://memoriadaeletricidade.com.br/acervo/3636/if0036-04-iluminacao-noturna-e-chafariz
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Entrevista com a museóloga e arquiteta Ruth Levy, autora do livro Entre Palácios e Pavilhões: a arquitetura efêmera da Exposição Nacional de 1908, publicado em 2008.

Stereoscopic photographs (2025) by Memória da EletricidadeMemória da Eletricidade

The collection

The images of the 1908 National Exhibition, preserved by Memória da Eletricidade, were produced from stereoscopic photographs by Augusto Malta. They record ephemeral architecture, technical innovations and represent a rare visual testimony of the early 20th century.

The 1908 National Exhibition was designed to last only a few months and, over time, very little remained of its palaces, pavilions and monumental gardens. To value this memory is to recognize the importance of a unique moment in the country's history, which projected Brazil as a modern nation focused on progress.   

Night Illumination of the Château d’Eau (1908-09-24) by Augusto MaltaOriginal Source: https://memoriadaeletricidade.com.br/acervo/3633/if0036-01-iluminacao-noturna-do-chateau-deau

In the words of João do Rio...

"And the vibration of the light is so strong, so intense, so unprecedented, that it seems to everyone like a bit of their own being, transfused into the luminous soul of space."  
Gazeta de Notícias, August 16th, 1908.

Credits: Story

CENTER OF MEMÓRIA DA ELETRICIDADE IN BRAZIL
Copyright © 2025

President | ALBERTO GALVÃO MOURA JARDIM
Executive Officer | CLAUDIA TRIGUEIRO
Collection and Research Manager | AMANDA CARVALHO
Acting Production and Editorial Manager | CLAUDIA TRIGUEIRO
Communications and Marketing Manager | LEILA GUIMARÃES
Finance and Human Resources Manager | ALESSANDRA SOUTO MAIOR
 
 
Exhibition | THE 1908 NATIONAL EXHIBITION
Realization | MEMÓRIA DA ELETRICIDADE
Partnership | GOOGLE ARTS & CULTURE
Launch | OCTOBER 2025
 
 
Technical Data:
Coordination | AMANDA CARVALHO
Curatorship | BRUNA MARTONI
Research and Content | BRUNA MARTONI
Translation | UNO TRADUÇÕES
Images and Collection | MEMÓRIA DA ELETRICIDADE
Image Treatment | VANESSA BARANDA
Digitization | VANESSA BARANDA AND NICOLAS VETROMILLE
Social Media | DANDARA MAGALHÃES 
Script and Interview | GABRIEL RECHENIOTI  
Photography, Videos and Editing | LAMARK MORAIS E GABRIEL RECHENIOTI


Special Acknowledgment: 
Ruth Levy | Architect and Museologist

Credits: All media
The story featured may in some cases have been created by an independent third party and may not always represent the views of the institutions, listed below, who have supplied the content.
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