Launched by Terry Jones in 1980, i-D began as a fanzine dedicated to the street style of punk-era London, and embarked on a journey that revolutionised not only the world of fashion publishing, but fashion itself. i-D quickly earned its position at the vanguard of fashion and style, abiding by the premise of originate – don’t imitate. The winking cover stars have included Madonna, Gisele, Naomi Campbell, Kylie, Beyonce, Cara Delevingne and Kate Moss. Industry leading photographers and stylists including Nick Knight, Craig McDean, David Sims, Mario Sorrenti, Alasdair Mclellan, Edward Enninful, Olivier Rizzo and Alastair McKimm among others have all crafted their work at i-D. Constantly reinventing itself, i-D continues to encourage creativity and to shout out for youth culture. i-D is now one of the biggest and fastest growing fashion websites and social media network, an award winning video channel, home to a fast growing media agency, and of course an industry leading fashion magazine. Originate, don’t imitate!
i-D Magazine. The Female Gaze Issue, No. 344, Fall 2016 by Photography Harley Weir and Styling Julia Sarr-JamoisBritish Fashion Council
i-D Magazine. The Game-changing issue, No. 345, Fall 2016. The i-D One Issue, No. 1, August 1980. The Survival Issue, No. 149, February 1996. by Photography Mario Sorrenti, Fashion Director Alastair McKimm, Design Terry Jones, Photography David Sims, and Styling Anna CockburnBritish Fashion Council
i-D Magazine. The Us Issue, No. 131, August 1994. The Urgent Issue, No. 124, January 1994. The Pop Issue, No. 46, April 1987. by Styling Edward Enninful, Photography Steven Klein, Styling Anna Cockburn, Photography Nick Knight, and Styling Andy KnightBritish Fashion Council
i-D Magazine. The Underground Issue, No. 134, November 1994. The Beauty Issue, No. 117, June 1993. The Visionary Issue, No. 133, October 1994. by Photography Steven Klein, Photography Juergen Teller, Styling Edward Enninful, Photography Jean-Baptiste Mondino, and Styling Zoe BedeauxBritish Fashion Council
i-D Magazine. The Youth Issue, No. 271, November 2006. The Youth Issue, No. 271, November 2006. The Agyness Deyn Issue, No. 287, May 2008. by Styling Olivier Rizzo, Photography Alasdair McLellan, and Styling Francesca Burns and Kim JonesBritish Fashion Council
i-D Magazine. The All Star Issue, No. 14, April 1983. The Happy Issue, No. 54, December/January 1987/8. The Sexsense Issue, No. 15, May 1984. by Photography Nick Knight, Graphics Terry Jones, and Photography Mark LebonBritish Fashion Council
i-D Magazine. The Positive Issue, No. 100, January 1992. The Smart Issue, No. 123, December 1993. The Fun and Games Issue, No. 144, September 1995 by Photography Jenny Howarth and Mark Lebon, Photography Corrine Day, Styling Cathy Kasterine, and Photography Craig McDeanBritish Fashion Council
i-D Magazine. The Beautiful Issue, No. 334, Winter 2014. The Couples Issue, No. 279, August 2007. The Coming Of Age Issue, No. 338, Pre-Fall 2015. by Photography Willy Vanderperre, Styling Olivier Rizzo, Photography Terry Richardson, Styling Mel Ottenberg, Photography Tyrone Lebon, and Styling Julia Sarr-JamoisBritish Fashion Council
i-D Magazine. The Cheeky Issue, No. 182, December 1998. The Streakers Issue, No. 221, June/July 2002. The Future Fashion Issue, No. 329, Pre-Spring 2014. by Photography David Sims, Styling Anna Cockburn, Photography Craig McDean, Styling Edward Enninful, Photography Alasdair McLellan, and Styling Sarah RichardsonBritish Fashion Council
i-D Magazine. The Surreal Issue, No. 57, April 1988. The Nationality Issue, No. 259, October 2005. The Girls + Boys Issue, No. 332, Pre-Fall 2014. by Design Judy Blame, Photography Nick Knight, Styling Jonathan Kaye, Photography Daniel Jackson, and Fashion Director Alasdair McKimmBritish Fashion Council
i-D Magazine. The 30th Birthday Issue, No. 308, Pre-Fall 2010. The Outrage Issue, No. 171, December 1997. The World Class Issue, No. 174, April 1998. by Photography Nick Knight, Styling Nicola Formichetti, Photography David Sims, Styling Edward Enninful, and Photography Mark MattockBritish Fashion Council
i-D Magazine. The Game-changing issue, No. 345, Fall 2016. The New Luxury issue, No. 342, Spring 2016. The Big issue, No. 346, Winter 2016. by Photography Oliver Hadlee-Pearch, Styling Max Clark, Photography Harley Weir, Styling Julia Sarr-Jamois, and Photography Zoë GhertnerBritish Fashion Council
i-D Magazine. The Spectator Issue, No. 220, May 2002. The DNA Issue, No. 209, May 2001. The Hedonist Issue, No. 313, Summer 2011. by Photography Steven Klein, Styling Edward Enninfu, Photography Craig McDean, Photography Paolo Roversi, and Styling Edward EnninfulBritish Fashion Council
i-D Magazine. The Inspiration Issue, No. 206, February 2001. The Man and Beast Issue, No. 211, July 2001. The 35th Birthday Issue, No. 337, Pre-Fall 2016. by Photography Willy Vanderperre, Styling Olivier Rizzo, Photography Terry Richardson, and Photography Alasdair McLellanBritish Fashion Council
i-D Magazine. The Female Gaze issue, No. 344, Pre-Fall 2016. by Photography Letty SchmiterlowBritish Fashion Council
This exhibit was created by the British Fashion Council in collaboration with i-D magazine. Special thanks to i-D magazine for putting this together.
All rights belong to i-D and the specific photographers credited unless otherwise stated. All photographers, stylists and models have been credited where known.
Star Kate Moss. Photography David Sims. Styling Anna Cockburn.
The Survival Issue, No. 149, February 1996.