無 [FROM MOO]: DEMOO's 30 Year Anniversary Archive Collection

無 [FROM MOO] is the 30th anniversary special exhibition for the 2019 S/S Seoul Fashion Week by the honorary designer Park Choon-moo. Park Choon-moo was named the honorary designer of 2019 S/S Seoul Fashion Week for his contribution to enhancing the status of Korean fashion in the global fashion industry. This special exhibition is a fashion archive that covers DEMOO Park Choon-moo's past 30 years of history, and features a variety of fashion designs from the brand DEMOO that took the Korean women's high fashion world a step forward and coined the term "DEMOO style."

Architectural tayloring and flowing silhouette, pure beauty and maturity, black and white, maximalism and minimalism. DEMOO has built its own unique design world, bringing together the hard-to-coexist aesthetic concept. Designer Park Choon-moo, who launched the DEMOO in 1988, is the firm root of the brand that blossomed "Modern avant-garde look" in Korea based on his contemporary senses and deep philosophy.

The fabric that transmits light, such as Shah, Novang, Messi, and Jersey, makes us think anew about the colors and shapes we see now, the nature of the design that exists beyond.

DEMOO's experimental spirit created women's clothing like men's clothes, clothes that changed structure freely with zipper, and long-bottom exhaust pants. One of them is DEMOO's signature silhouette exhaust pants. These are exhaust pants that DEMOO has created over the past several seasons of the work. You can see DEMOO's exhaust pants that blend harmoniously, although the timing is different.

DEMOO highlights the structural form of the garment by extreme moderation in decoration and use of color, and shows the subtle depth of color through achromatic color. The work is a collection of DEMOO's native white works from 1999.

The avant-garde look of DEMOO, whose collar and even a small line are always expressed in different ways, asks again questions about the nature of the garment and makes them think a new.

Park Choon-moo

DEMOO's new coat collection with 10 artists. If you look up and look at the past archive costumes, you will see them as a stepping stone to the present day. 

DEMOO's minimalism, which excludes decoration, is not explained by just one word: "simplicity." Whether Kim Yong-ho, a photographer who has been carrying DEMOO's costume on camera since the early 1990s, it is DEMOO's clothing to "stimulate latent adventurism in people's minds." Wearing DEMOO's clothes is a clear manifestation of some Atticus. The attitude of not afraid of innovation in a fashion-conclusive way of life.

Paintings and drawings by Park Choon-moo are the source of DEMOO design philosophy. Fashion designer and painter Park Choon-moo's Atelier has brought some of it to the exhibition. His abstract painting work, which began in the mid-1990s with a nude crook, leads to continued exploration of the body and experimentation with colorless depth. The structural arrangement of the repeated lines and sides and the combination of multi-layered textures are in line with the aesthetics pursued by fashion brand DEMOO. KIAF (Korea International Art Fair) and Park Choon-moo's representative works unveiled through a number of group competitions.