Mass Communication in the Personal Age

Cristina Casero, professor at Università degli Studi di Parma talks about Giosetta Fioroni's work

By La Galleria Nazionale

La solitudine femminile (1967) by Giosetta FioroniLa Galleria Nazionale

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Ragazza tv (tv girl) is a work that properly represents Giosetta Fioroni’s ways and is typical of the time in which it was created.

Materiale d'archivio su Giosetta Fioroni by Archivio Bioiconografico della Galleria NazionaleLa Galleria Nazionale

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In the mid-60s in fact, the artist looks with great attention to the imaginary of mass communication, interpreting however this interest in a personal way with a sensitivity and intentionality far removed from those of American artists, as Fioroni herself has stated on several occasions.

Elsa Martinelli (1966) by Giosetta FioroniLa Galleria Nazionale

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In this sense, for our work, the presence of silver is also emblematic, certainly a characteristic feature of the artist’s production at the time.

An element that, as has been noted on several occasions, introduces in the apparent simplicity of the act of taking images spread by the media - photographed and then drawn by the artist - a different dimension, an element of clear detachment from perceptive reality - and thus evokes that “sentimental variant” (to use Fioroni’s own words) which marks a clear break from most pop art.

Materiale d'archivio su Giosetta Fioroni by Archivio Bioiconografico della Galleria NazionaleLa Galleria Nazionale

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In fact, the artist’s gaze reflects on this image that seems to arise from a layer of memories.

It is not a mechanical gaze but, through a beacon, certainly cooled, it is also possible to observe the stereotyped image in a new way.

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Fioroni deals with a continuous confrontation with the figures, especially female, who populate her paintings and are the protagonists of a new action, which is in fact profound and meditated and certainly never limits itself to pure observation.

Credits: Story

Voice message by Cristina Casero, contemporary art historian and history of photography professor , and researcher at Università degli Studi di Parma.

Credits: All media
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