Call for attention
The theater world requires advertising, it needs an announcement to the people regarding the show and a call for attention that possibly arouses curiosity, the interest of the possible spectators.
Playbill for Mosè by Gioachino Rossini, Teatro alla Scala (1824/1824)Teatro Alla Scala
Playbill for Mosè by Gioachino Rossini
Playbill for Otello by Gioachino Rossini, Teatro alla Scala (1854/1854)Teatro Alla Scala
The playbill is a notice with the title and the interpreters of a given show, which is generally posted at the gates of a theater but also in the streets of the city.
Playbill for Luisa Miller by Giuseppe Verdi, Teatro alla Scala (1851/1851)Teatro Alla Scala
Playbill for Luisa Miller by Giuseppe Verdi
Playbill for commemoration concert of Gioachino Rossini, Teatro alla Scala (1868/1868)Teatro Alla Scala
Playbill for Luisa Miller by Giuseppe Verdi, Teatro alla Scala (1851/1851)Teatro Alla Scala
Playbill for Il trovatore, Teatro alla Scala (1857/1857)Teatro Alla Scala
La Scala certainly does not escape this rule, and its playbills testify to the various events that have marked its history, from the birth of the Theater in 1778, to the Risorgimento, to the Napoleonic parenthesis, to continue with the Restoration, the Unity of Italy, and the contemporary world.
Playbill for Das Rheingold by Richard Wagner, Teatro alla Scala (1924/1924)Teatro Alla Scala
Playbill for Mefistofele by Arrigo Boito, Teatro alla Scala (1924/1924)Teatro Alla Scala
The Museum preserves a very precious collection, which is integrated by the post-war period, by the Scala Historical Archive
Playbill for La Traviata by Giuseppe Verdi, Teatro alla Scala (1925/1925)Teatro Alla Scala