The Challenges of Preserving Digital Art

Editorial Feature

By Google Arts & Culture

Preserving digital art: How will it survive? (2017-05-30) by Google

An insight from Vint Cerf, one of the founding fathers of the internet

Preserving digital art: How will it survive? (2017-05-30) by Google

For millennia, people have created art in media ranging from paint on cave walls to metal or stone sculpture to computer-generated images, sound and motion. In recent years, many have tried to digitize physical art in an effort to preserve it for future generations and make it accessible to a wider audience. Many contemporary artists have produced creative works using digital media, to be experienced completely online. Yet while the cave paintings in Lascaux are an incredible 20,000 years old, it isn’t clear whether digitized images of that art—or any digital art created today—will last 20 years, let alone 20,000.

That’s because digital art requires readers, and often, software in order to be viewed, heard or experienced. As software, browsers, and files either update versions or become obsolete, both digital art—art produced by means of computers and software—and digitized art—reproduced or copied art, rendered in digital form from the original physical media—are at risk of disappearing.

Preserving digital art: How will it survive? (2017-05-30) by Google

Contrary to common belief that “bits don’t die,” obsolescence is a real threat to digital art—and a major challenge as its use continues to increase. Just as preservationists have identified ways to extend the life of pigment, canvas and stone, solutions must be found to assure the longevity of digital works or they may prove to be even less resilient than their physical counterparts.

It’s with this in mind that Google Arts & Culture has partnered with Rhizome to help in the preservation of digital art. Rhizome grew out of the blossoming web-artist community of the mid-1990s, and is now a thriving nonprofit in New York City. They’ve developed unique tools which preserve digital artworks and allow them to be viewed long after their complex, software foundations have become obsolete.

Screenshot of "World of Awe" by Yael Kanarek (2000) by Yael Kanarek and RhizomeRhizome

Screenshot of World of Awe by Yael Kanarek (From the collection of Rhizome)

Rhizome’s tools are already preserving a growing number of digital-born artworks, and together we’re making them accessible online for free. You can now explore a 20-year-old landmark computer game for girls, how the design of early internet browsers organized user interaction, and the “first Instagram masterpiece?

As we witness physical works of art be destroyed by war and the passage of time around the world, we know how important preservation is. The same is true for creative expressions online— and we must look for new solutions together.

Screenshot of Alexei Shulgin, Form Art, via Netscape 4.79, Unix (2017-05-15) by Alexei Shulgin and RhizomeRhizome

Screenshot of Alexei Shulgin's Form Art via Netscape 4.79, Unix (From the collection of Rhizome)

Screenshot from Amalia Ulman, Excellences & Perfections (2014) by Amalia Ulman and RhizomeRhizome

Screenshot from Amalia Ulman, Excellences & Perfections (From the collection of Rhizome)

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The story featured may in some cases have been created by an independent third party and may not always represent the views of the institutions, listed below, who have supplied the content.
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