Dress and BeltThe Colonial Williamsburg Foundation
Like today, 18th- and 19th-century Americans used clothing for self-expression and dressed for a variety of occasions. Colonial Williamsburg’s historic clothing collection includes many of these garments, often with unique stories.
Portrait of Elizabeth Thatcher Corbin Major Jameson (Mrs. John Jameson II) (1803-1871) (1831) by Thomas Jefferson WrightThe Colonial Williamsburg Foundation
A special occasion
August 1825 brought a particularly special occasion for Americans like Elizabeth Major, a resident of Culpeper County, Virginia, to dress for. That summer, the Marquis de Lafayette, French hero of the American Revolution, planned to visit her hometown as part of his ongoing tour of the United States.
Dress and BeltThe Colonial Williamsburg Foundation
Lafayette’s tour provided an opportunity for the making and wearing of new accessories. Elizabeth Major or one of her sisters wore the dress and belt seen here. The belt, printed with the Marquis’s image, is just one example of the wearable memorabilia made for Lafayette’s visit.
A Vermont newspaper, Woodstock Observer, and Windsor and Orange County Gazette, commented on the craze for Lafayette merchandise in their October 19th, 1824 issue, “Everything is La Fayette, whether it be on our heads or under our feet. We wrap our bodies in La Fayette coats during the day, and repose between La Fayette blankets at night…together with various other La Fayette articles too tedious to mention.”
Bust of Lafayette (1785-1795) by Neale & Co.The Colonial Williamsburg Foundation
Who was the Marquis de Lafayette?
Gilbert du Motier, Marquis de Lafayette (1757–1834), was a beloved veteran of the American Revolution. Born into a French noble family, he crossed the Atlantic to fight for American independence, becoming a close friend of George Washington.
Portrait of The Marquis de Lafayette (Marie-Joseph-Paul-Yves-Roch-Gilbert du Motier de Lafayette)(1757-1834) (Probably 1824-1850) by Ary Scheffer (1795-1858)The Colonial Williamsburg Foundation
Why a tour?
Lafayette considered the United States his adopted country, but by the 1820s, it had been 40 years since his last visit. Nearing 70 years old, he was eager to revisit the country he praised as a model of a successful revolution.
Portrait of James Monroe (1758-1831) (1816) by John Vanderlyn (1775-1852)The Colonial Williamsburg Foundation
Presidential perspective
U.S. President James Monroe saw an opportunity in Lafayette’s visit. Conflict was rising over slavery and American expansion. A contentious presidential election approached. Lafayette provided citizens with a nonpartisan symbol of the republican cause and a moment of national unity.
The tour begins
Monroe invited Lafayette to the U.S. in 1824 as “the Nation’s Guest.” First proposed as a four-month tour, Lafayette’s visit became a 13-month journey across the country’s 24 states. Thousands attended, and many clamored for merchandise to commemorate the occasion.
Possibly Miss Huston (ca. 1825)The Colonial Williamsburg Foundation
Just like today, dress was an important part of national celebrations. Wearable textiles were one of the most popular forms of merchandise for the tour. Fashionable accessories, like the belt, kerchief, and ribbons seen here, were often embellished with portraits of Lafayette.
Lafayette Ribbon or Badge Lafayette Ribbon or Badge (ca. 1824)The Colonial Williamsburg Foundation
Ribbons, also known as badges, were most frequently worn by attendees of Lafayette’s tour stops. They could be pinned to the chest, tucked on a hat, or paired with a cockade (a pleated, circular ribbon). They usually featured an image of Lafayette with a patriotic phrase, as seen here.
Who made the tour merchandise?
Engravers and printers worked with textile retailers to make and sell tour merchandise. Faint text under this image of Lafayette attributes the ribbon to New York engraver Charles C. Wright. Tailor James Campfield sold Wright’s ribbons for 25 cents each in August 1824.
Lafayette Ribbon Lafayette Ribbon (ca. 1824)The Colonial Williamsburg Foundation
Themes of merchandise
The choice of print could speak to a wearer’s personal taste or occupation. This ribbon pairs Lafayette and Washington and highlights Revolutionary War battles where Lafayette fought, like Brandywine and Yorktown. Perhaps the wearer chose it for its military theme.
Vendors took a ‘one size fits all’ approach, printing Lafayette’s image on a variety of textiles, even if it didn’t quite fit, as seen here on the right. Philadelphia milliner Susannah Pearce sold Lafayette’s image printed on gloves, cockades, belts, and reticules (small handbags).
Not all vendors sold one image on all their merchandise. Henry Korn, a textile retailer who sold trim for clothing and coaches from a shop at 82 North Second Street in Philadelphia, is associated with several different Lafayette ribbons, including this example.
The Raleigh Tavern (2025) by Brian NewsonThe Colonial Williamsburg Foundation
Lafayette visits Virginia
Lafayette made several stops in Virginia. When he visited Williamsburg in October 1824, he was escorted by a parade of militia, gave a public speech, and dined with government and military officials at the Raleigh Tavern. Attendees likely wore printed merchandise to these events.
Lafayette ribbon (ca. 1824)The Colonial Williamsburg Foundation
Williamsburg resident Henriette Fayette Belette reportedly received this sash from Lafayette during his visit to the colonial capital. Now altered from its original size, it commemorates the British surrender at Yorktown in 1781. Like others, the print doesn’t quite fit the sash.
Sashes were often associated with children during the tour. In Alexandria, 200 young girls wearing “blue sashes and Lafayette badges” and boys “with pink colored sashes and badges” greeted the Marquis when he arrived.
Reunited with Lafayette
In greeting lines, Lafayette often reunited with Revolutionary War soldiers and old friends. In Yorktown, he met with James Lafayette, a formerly enslaved man who gathered intelligence on the British for the Marquis in 1781, paving the way for the siege of Yorktown.
Dress and BeltThe Colonial Williamsburg Foundation
The Major sisters’ choice
Culpeper County, home of Elizabeth Major and her sisters, was one of Lafayette’s last Virginia stops in August 1825. Newspapers filled with descriptions of accessories worn to tour events and advertisements for merchandise provided ample inspiration for the sisters’ clothing choices.
Dress and BeltThe Colonial Williamsburg Foundation
Lafayette balls
One of the Major sisters likely wore this ensemble to the ball and supper that Lafayette attended at the Mason’s Hall in Culpeper. Lafayette Balls held in honor of the Marquis featured music, dancing, and refreshments. They were a popular place to show off printed accessories.
Dress and BeltThe Colonial Williamsburg Foundation
Lafayette himself had a mixed reaction to seeing his image so widely worn. When he encountered one woman wearing gloves printed with his portrait, he “murmured a few graceful words to the effect that he did not care to kiss himself…made a very low bow, and the lady passed on.”
“The Fayette mania is still at its height,” wrote future First Lady Louisa Catherine Adams in September 1824, “and as the ladies waists are to be encircled by LaFayettes I do not see why the Gentlemen do not introduce [Lafayette] breeches.”
Quas Mare Lecernebat Lafayette Libertate Connectit (1810-1820)The Colonial Williamsburg Foundation
Lafayette returned to France in September 1825. While this moment of national unity in the U.S. wouldn’t last for long, the material impact would. The tour served as a practice ground for makers and consumers to experiment with accessories, production, and marketing.
CoatThe Colonial Williamsburg Foundation
The tour’s legacy
American political merchandise already existed, but Lafayette’s tour catapulted the industry. After his visit, Americans produced more wearable accessories that held political meaning – like these “Log Cabin” buttons made for William Henry Harrison’s 1840 presidential campaign.
Dress and BeltThe Colonial Williamsburg Foundation
Artifacts like the Major sisters’ dress and belt offer us an opportunity to better understand the history of political and patriotic merchandise, recognize the makers that crafted it, and consider how textiles can shape political culture.
Further explore Colonial Williamsburg’s collections, including the Charles C. Wright ribbon; the Henry Korn ribbon; Henriette Fayette Belette’s sash; and the Major sisters’ gown and belt. Learn more about the Marquis de Lafayette, Lafayette’s 1824 tour, James Lafayette, Colonial Williamsburg’s Nation Builders, and more at colonialwilliamsburg.org.
This story was researched, written, reviewed, and edited by experts at The Colonial Williamsburg Foundation.
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