Artemisa II Project: Urban Art for an October beyond Pink

Socio-cultural project using art in the service of prevention during the month of “October Rosa”.

By Proarte Produções Especiais

For an October beyond pink.

Artemis: arts to prevention (2021-10-30) by Proarte ProductionsProarte Produções Especiais

Arts as prevention against breast cancer

The Artemisa project, was created by cultural producer Igor Cayres. It is in its 3rd edition. It is supported by Pfizer, via the Culture Incentive Law, and is part of the Pink Collective movement programming.

Artemis: Urban Art, for an October beyond pink (2021-10-01) by Yabá ConsultingProarte Produções Especiais

Strong together!

“Look at me more” and “take care of me more” are recurrent phrases in the statements of many women who adopt new attitudes after being diagnosed with breast cancer. Pink Day was created to offer just that. A day of care, listening, giving new meaning.

Outdoor Artemis Project (2021-10-01) by Mari PavanelliProarte Produções Especiais

Twice outdoor.

Double graffiti, created by artist Mari Pavanelli, occupies two gables of a 24 meter high building on Rua Domingos de Morais 907, on the corner of Vergueiro, and portrays the true story of women living with breast cancer.

Artwork, Mari Pavanelli, 2021-10-01, From the collection of: Proarte Produções Especiais
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Artwork, Mari Pavanelli, Parede Viva, 2021-10-01, From the collection of: Proarte Produções Especiais
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"A woman in fullness with herself, in the midst of nature, as a goddess who generates life. In the left breast, a bud with branches, leaves and flowers reveals a lot about where there used to be a mastectomy scar. The painting gives a new meaning not only to the scenery gray, but the diagnosis, through the encounter between art and health, between cycles of life and rebirth, between fear and hope."

Artwork, Mari Pavanelli, VRAS77, Parede Viva, 2021-10-30, From the collection of: Proarte Produções Especiais
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On the job, Mari Pavanelli, 2021-10-30, From the collection of: Proarte Produções Especiais
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The two painting (2021-10-30) by Mari PavanelliProarte Produções Especiais

Outdoor

The two walls dialogue with gray, objects of rare beauty in the middle of the city of São Paulo.

Artemisa II Project - Backstage of the exhibition at Metro Sé. (2021-10-01) by Paulo FreitasProarte Produções Especiais

Sé Subway in São Paulo.

Stories, videos and emotional phrases accompany artistic drawings created by artist Mari Pavanelli and that represent each of the six women living with breast cancer and who were listened to through an active and affective listening process. All together in LED totems.

Exhibition at Sé subway., Proarte Productions, 2021-10-01, From the collection of: Proarte Produções Especiais
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Exhibition at Sé subway., Proarte Productions, 2021-10-01, From the collection of: Proarte Produções Especiais
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Subway exhibit, Proarte Productions, 2021-10-01, From the collection of: Proarte Produções Especiais
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Exhibition Sé Subway (2021-10-01) by Proarte ProductionsProarte Produções Especiais

The 2nd Artemis exhibition

The Sé station of the São Paulo Metro was a stage for the beautiful, for the sublimation of art, as well as testimonies and stories of overcoming difficulties.

An exhibition that told the story of several patients undergoing cancer treatment, all portrayed on LED panels in the Sé metro station in São Paulo and which featured the photographic and visual transformation and interpretation of plastic artist Mari Pavanelli, see her stories below.

DOCUMENTARY OF "ANNA CAROLINA" (2021-10-30) by Brazuca FilmesProarte Produções Especiais

ANNA CAROLINNA

“I have a lot of respect for the disease, but I understood that I can be stronger than it” Anna Carolina Fernandes, 37 years old.

DOCUMENTARY OF "CAMILA" (2021-10-30) by Brazuca FilmesProarte Produções Especiais

CAMILA MATOSINHO

“Discovering cancer was like a hurricane, but it is a step in life that can be surpassed”Camila Mattosinho de Carvalho Alvite, architect and visual artist, 48, Santo André, SP.

DOCUMENTARY OF "CAROLINA" (2021-10-30) by BRAZUCA FilmesProarte Produções Especiais

Carolinha Magalhães

“With cancer every day is a day that we need to win”Carolina Magalhães, 34, publicist, designer and writer, Salvador, BA.

DOCUMENTARY OF "GISELE DAMASCENO" (2021-10-30) by BRAZUCA FilmesProarte Produções Especiais

Giselle Damasceno

“I tell people that the diagnosis is not the end, it is the beginning of a fight”Gisele Damasceno, 35 years old, Brasília, DF.

DOCUMENTARY OF "EVELYN" (2021-10-30) by BRAZUCA FilmesProarte Produções Especiais

Evelyn Scarelli

“I am much more than a diagnosis and cancer is not synonymous with death”Evelin Scarelli Terwak, institutional relationship coordinator, 32 years old, São Paulo, SP.

TRANSFORMATION OF "REMI SOARES" (2021-10-30) by Brazuca FilmesProarte Produções Especiais

Remi Soares

“To be alive and well is a victory” Remi Soares, lawyer and psychologist, 46 years old, Caxias do Sul, RS.

Exhibition Sé subway overview (2021-10-30) by Proarte ProductionsProarte Produções Especiais

The 2nd Artemis exhibition

In total, there were thirty days of exposure to an estimated audience of 10 million users at the Sé station of the São Paulo Metro.

Exhibit Sé Subway (2021-10-01) by Leo VenezaProarte Produções Especiais

Creator interview

Double graffiti, created by artist Mari Pavanelli, occupies two gables of a 24 meter high building on Rua Domingos de Morais 907, on the corner of Vergueiro, and portrays the true story of women living with breast cancer.

Credits: Story

Igor Cayres
PROJECT DESIGNER
Master in Cultural and Artistic Management by INSEEC.U, in France, Igor is a reference in cultural production in the country.
Andrea Moreira
COORDINATOR
Master in human and social management, Andrea created YABÁ Consultoria in 2013. Since then, she has been connecting companies, social organizations and governments to strengthen public policies.
Mari Pavanelli
VISUAL ARTIST
Figure recognized as one of the new names in graffiti in São Paulo, with his art marked by the female figure in all its essentiality, from a sensitive and authentic look.
Carlos Torres
PHOTOGRAPHER
In the visual photographic market for over 20 years, he brings people to everything he registers, making his clicks an eternal experiment.

Paulo Freitas
EXECUTIVE PRODUCER
Graduated in Cultural Production from Faculdade Metropolitanas Unidas - FMU 2015
Founder and director of the Dona Nêga Cultural Center, located in the village of Santo Antônio in São Domingos/BA

Credits: All media
The story featured may in some cases have been created by an independent third party and may not always represent the views of the institutions, listed below, who have supplied the content.
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