These text-based works consist of thought-provoking statements, conceived by the artist, that have been boldly printed on brightly coloured backgrounds that echo the form and colour of standardized papers found globally in office environments. They are installed in a manner meant to surround the viewer. Proclamations such as AUTOMATED GOVERNMENTS ARE INEVITABLE and A FULLY LINKED WORLD NO LONGER NEEDS A MIDDLE CLASS speak emphatically to contemporary citizens, indicating how much society at large has changed within one generation and hinting at even more dramatic changes to come.
As a writer and visual artist, Coupland has often disregarded the traditional divide between these disciplines. Using letters, words and books as material and content for his art, Coupland harnesses the power of language in the visual realm.