According to Western cultural ideals, men are ‘supposed’ to be naturally tall. Wearing heels only highlights perceived shortcomings, but lifts, or inserts that can be hidden inside one’s shoes, can be used covertly. In the 1950s height was linked to success in business as this pamphlet promoting elevator shoes suggests. American, 1950s. Collection of the Bata Shoe Museum. Copyright © 2016 Bata Shoe Museum, Toronto, Canada