The Portuguese Football Federation (FPF) sponsored a public art project, in partnership with several Municipal Chambers and a group of eight national artists. Based on the "Conquer your Dream" movement, launched by FPF, it aimed to inspire and motivate the Portuguese to pursue what makes them happy and the Portuguese football team to conquer the next World Cup.
The group of selected artists presented renowned names and emerging talents of the national urban art scene, with works elaborated from graffiti to stencil, going through all the genres, aesthetics and techniques usually referred to as post graffiti with contemporary influences of figurative illustration.