An early J. C. Nichols Company sign located on Brookside Boulevard by Countryside Park. In the background is the "Rock House" located at 5230 Brookside Boulevard. This vantage point faces west on Brookside Boulevard between 52nd Street and 53rd Street. The sign reads: "1000 Acres Restricted, Country Club District, Highly Developed and Protected Residence Property, water, light, gas, etc., attractive prices, J. C. Nichols, High Class Residence Property, 1213-14 Commerce Bldg.".