The Maglia Rosa (the pink shirt) is the dream of cyclists around the world. Among the winners, outstanding champions and outsiders stand out, such as Richard Carapaz, from Ecuador, winner of the 102nd edition of the Giro d'Italia.
We are the official sponsors of Maglia Rosa, a symbol of sporting excellence, passion and determination, since 2016. Four years of commitment and shared values: connections with people and places, respect for the environment and teamwork. We are next to the professionals who put their heads and hearts behind every pressure on the pedal and cover the whole country with our energy. We share the realities of excellence, and our projects for sustainability, innovation and the circular economy are linked to the stages of this magical competition.