Identity

The work that Urbanscreen produced on the facade of the São Paulo City Hall considered the building as an active object. The idea was to show how the building can be inserted in the context of a city as powerful and overwhelming as São Paulo.
All the positive energy and beauty lived and expressed daily by millions of people was illustrated through this projection on the facade of the City Hall. The building as a static object, fixed like a rock in the sea, stands as daily life floats around it like waves. The goal of the project was to discover and show the normally invisible energy.