Loading
Jameson Sine Metu
team MISTAKER MAKER2016-05
MISTAKER MAKER
Lisbon , Portugal
JAMESON _ campaign + social responsibility action : Sine Metu
Show lessRead more
Details
- Title: Jameson Sine Metu
- Creator: team MISTAKER MAKER
- Creator Nationality: portuguese
- Creator Birth Place: Portugal
- Date: 2016-05
- Location: Rua José Gomes Ferreira (Amoreiras), Lisbon, Lisbon (District), Portugal (Country)
- technique: plastic paint + aerosol
- map: https://www.google.com/maps/d/u/0/viewer?mid=1PrTB71sTV3V0IiwDNJrcEhOlKt0&ll=40.323571803643716%2C1.5161273999999594&z=6
- description of the project: After the release of the film of the new global campaign "Sine Metu", Jameson Irish Whiskey released the film "Sine Metu by David Fonseca", designed and produced in Portugal. Keeping the focus on the motto of the global campaign, the film intended to challenge the consumer to go out of their confort zone. This message referred to the personality and history of the founder, John Jameson. From its inception in 1780, Jameson bears on its logo the expression "Sine Metu" (No Fear). It was the first time that an advertising video for the Jameson brand was produced and filmed in Lisbon. David Fonseca, the protagonist, launches some of the challenges of the spirit "Sine Metu" from the top of the Hotel Ritz Four Seasons, while those same words are projected in emblematic streets of Lisbon. The "Amoreiras wall" was an integral part of this concept with an artistic intervention performed by a team of Mistaker Maker, reproducing with a powerful graphic expression, with great visual force, this whole attitude of the brand.
- Physical Dimensions: w160 x h3,00 x d0 m
- Provenance: PERNOD RICARD | MISTAKER MAKER
- Type: street art
- Rights: PERNOD RICARD | Salvador Colaço
Additional Items
Get the app
Explore museums and play with Art Transfer, Pocket Galleries, Art Selfie, and more
