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Exhibition catalog for "Knoll/Portrait of a Corporation," a comprehensive exhibit of the graphics of Knoll International held at the Mead Library of Ideas, New York, July 1972. Design by Massimo Vignelli. Photographs by Jon Naar.

Text from design: Vignelli exhibition label:
Knoll International
Graphic Program, 1966-1980
Starting in 1966 and for many years thereafter, we designed the printed matter for Knoll International, the outstanding furniture company. The catalogue, price lists, and brochures set a new standard for the furniture industry worldwide, and projected the image of design awareness that the company desired. In the early 1970s, we designed the four-color process tabloids on newsprint, which opened the way to a better-designed newspaper format. The consistently high-quality level of photography, copy, and printing set a precedent that has been rarely matched by other firms. Designing for Knoll was a most exciting and rewarding experience for us all because of their total design commitment.

Details

  • Title: Knoll Portrait of a Corporation front cover
  • Creator: Vignelli, Massimo, Unimark International
  • Date Created: 1972
  • Physical Dimensions: 8 1/4" x 8 1/4" (20.96 x 20.96 cm)
  • Original Language: English
  • Medium: lithograph on paper
  • Printer: Davis-Delaney-Arrow Inc.
  • Photographer: Naar, Jon
  • Industry: Furnishings
  • Function: exhibition catalogs
  • Form: booklets
  • Collection: Massimo and Lella Vignelli papers
  • Client Location: New York, New York, United States
  • Client: Knoll International, Inc.
  • Category: graphic design

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