Lanificio Ermenegildo Zegna e Figli advertisement with the Seal

In 1954 Ermenegildo Zegna launched an ad campaign on Italian railways. The ads were poitioned in train compartments and consisted of a cardboard sign with a framed illustration of the woolmill with the Trivero mountains in the background and the red Ermenegildo Zegna seal. On either side of the illustration are the four Zegna brands: Adam Zegna, E.Z.T. Electa, Astrum Zegna and Soltex Zegna.