Madura Coats - Rajarajeshwari

In the months leading to the states reorganization in India, this 1950 calendar featuring Rajarajeshwari was issued where Madras is still referred to as Madras Presidency. Following the reorganisation on January 26, 1950, presidencies and princely states were no longer valid, as 'states' came into existence.
However, Madurai is spelt here as Mathurai as pronounced in the local lingo.
Goddess Rajarajeshwari is seated serenely on her throne as the other gods, namely Vishnu, Shiva, Ganapathi and Karthikeya look on as Narada and Nandi sing her praises.
We draw to your attention the mid-section of the calendar. Below the religious iconography you see three labels.
A pair of elephants. Brahma and Vishnu with other celestial beings and a pair of Deewans around a spindle.
This imagery, if you observe, is common to all the calendars; they are in fact labels of the yarns being manufactured by Madura Mills Co., Ltd. during that period. The packaging was such that these labels were anchored around the roll of yarn and were actually referred to as ‘tickets’ and not labels.