Postcards set featuring the IDCNY (International Design Center New York) logo divided between 6 different postcards advertising the upcoming features of Center Two.

IDCNY opened in 1985 in renovated factory buildings in Long Island City with space for showrooms and other services for the interior design and wholesale furnishings industry. Vignelli Associates designed all the graphics and signage for IDCNY.

Text from design:Vignelli exhibition label:
IDCNY, Graphic Identity Program, 1983-1989.
IDCNY is the International Design Center of New York, an international furniture merchandise mart in Long Island City, New York. The logo portrays elegance and strength through the choice of two contrasting typefaces. The program includes, graphics, invitations, publications, advertising, and signage. Based on three very basic elements - Bodoni type with black and red colors - the program is nevertheless extremely articulated and vibrant, and has achieved a very strong identity quite often imitated by similar organizations. Most of the pieces are designed by Michael Bierut and coordinated by Fern Mallis.

Text: Taking Shape at Center Two!

For the convenience of tenants and visitors a state of the art, people oriented security system–in the building and surrounding area–make your stay comfortable and easy. A closed circuit television surveillance system and 22 uniformed security officers to help you and guide you, 24 hours a day.

IDCNY. Security is more than state of the art, it is a state of mind.

Exclusive Leasing Consultant:
Edward S. Gordon Company
Arthur Katz 212/883-8733

The International Design Center, New York
919 Third Avenue, New York, NY 10022
Len Lemlein, V.P./Director
of Leasing 212/486-5252


  • Title: IDCNY Taking Shape at Center Two NY postcard [back view]
  • Creator: Vignelli, Massimo, Bierut, Michael, Vignelli Associates
  • Date Created: 1985
  • Physical Dimensions: 7" x 5" (17.78 x 12.7 cm)
  • Original Language: English
  • Medium: lithograph on paper
  • Industry: Design
  • Form: cards
  • Collection: Massimo and Lella Vignelli papers
  • Client Location: New York, New York, United States
  • Client: IDCNY (International Design Center New York)
  • Category: graphic design

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