Sequel to Long Walk to Freedom - Revision 4a - Chapter 3 Page 4

and breadth of South Africa. It was moving to observe how the name and the reputation of our movement lived in even the remotest rural areas. In the long established tradition of our organisation and of Congress politics we drew into our campaign the widest possible array of people. As we had done during negotiations when we managed to win over to our side different parties who originally were thought to be allies of the apartheid regime, we now again adopted that broad approach to unite the people even in the campaigning. We used modern research techniques and methodologies including polling opinion. Our polling adviser was Stan Greenberg, who was advisor to Clinton in his 1992 campaign. In the campaign we held people's forums, focus groups and inserted media adverts seeking inputs from the