Pollution 2018 - RefleAction

In 1972 the event Pollution “per un’estetica dell’inquinamento” (for an aesthetic of pollution) transformed Piazza Santo Stefano into a theatre of a critical reflection on the contradictions hidden behind the environmental “fraud”.
Almost fifty years later, the Iris Ceramica Group asked Mario Cucinella and the SOS School of Sustainability to make this square the catalyst for discussion on the future of the environment, with an installation that amplifies the perception of the space and invites the city and its visitors to question the relationships eco-systems between humanity and nature.
Pollution 2018 talks of the future, promoting a collective experience that allows us to reimagine urban spaces as with which man becomes one.
Today we have the instruments to give a proper answer to the environmental challenges of our times and to transform the protest of 1972 into concrete action to regenerate urban spaces and promote models of production that create a virtuous relationship between humanity and the environment.
In the seventies, promotion of a project such as Pollution to define the identity of a young enterprise – which has since then grown into a big group of companies – was a strong sign of responsibility, an ethical value few people shared at the time.
The Iris Ceramica Group addresses the challenges of industrial development and requalification every day, working toward a future “on human scale” which must necessarily start with a form of planning and production that reconciles the requirements of production with technological experimentation and a focus on sustainability and the environment, on a preservation and protection of the land we work in.
An ecological conscience in a logic of production is the key to a future of sustainability and prosperity, a challenge requiring everyone’s action and commitment.