Seventyonepercent brand makes its debut

Iris Ceramica2019

Museo Storico Iris Ceramica Group

Museo Storico Iris Ceramica Group
Fiorano Modenese, Italy

Everything in this world lives in symbiosis, even the most distant things can coexist and influence each other.
This relationship is perfectly expressed by the concept of the percentage. 71% is the percentage of the earth covered by water, the exchange and symbiosis at the base of everything. The perfect balance.
Based on this idea, Iris Ceramica Group has created Seventyonepercent, a contemporary vision of bathroom furnishings that combines sensitivity to the environment with the constant study of design and the selection of materials.
For the launch collection, this ambitious project aims to offer original aesthetic experiences to an increasingly discerning clientele seeking an authentic, distinctive design.
An exclusive interpretation of the bathroom, with a focus on taking care of body and mind, where ceramics and other top quality materials are used together to create unique compositions that combine techniques and craftsmanship with highly sophisticated “Made in Italy” design. An exciting, contemporary and sustainable bathroom furnishing concept.


  • Title: Seventyonepercent brand makes its debut
  • Creator: Iris Ceramica
  • Date Created: 2019
  • Location Created: Fiorano Modenese, Italy
  • Type: Technical Innovation

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