SPECULUM: Cyberbully

Cyberbully is part of the SPECULUM: 10 Characters series, created by the Dutch collective SMACK. In Cyberbully, an internet troll serves time in a hashtag pillory. Isolation, addiction to technology, self-love and self-destruction appear in these representations of contemporary malaise. SMACK is a collective formed by Ton Meijdam (Geldermalsen, Netherlands, 1973), Thom Snels (Tilburg, Netherlands, 1978), and Béla Zsigmond (Budapest, Hungary, 1975). This artistic collective uses 3D animation to create figurative videos that explore collective behaviour, digital identity, surveillance culture and the omnipresence of brands.