These tan-through swimsuits were made by Piz-Buin a Swiss sunscreen manufacturer and represent a short-lived novelty in the 1970s. Sheer polyesther fabric allowed the wearer to tan while still clothed. As the issue of skin damage from sun exposure emerged cosmetic companies developed products and marketing campaigns aimed at sun protection rather that sun tanning. Tan-through swimsuits were revived in the 1990s.
These tan-through swimsuits were made by Piz-Buin a Swiss sunscreen manufacturer and represent a short-lived novelty in the 1970s. Sheer polyesther fabric allowed the wearer to tan while still clothed. As the issue of skin damage from sun exposure emerged cosmetic companies developed products and marketing campaigns aimed at sun protection rather that sun tanning. Tan-through swimsuits were revived in the 1990s.