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Tan-through swimsuit

Piz Buin1970-1975

Australian National Maritime Museum

Australian National Maritime Museum
Sydney, Australia

These tan-through swimsuits were made by Piz-Buin a Swiss sunscreen manufacturer and represent a short-lived novelty in the 1970s. Sheer polyesther fabric allowed the wearer to tan while still clothed. As the issue of skin damage from sun exposure emerged cosmetic companies developed products and marketing campaigns aimed at sun protection rather that sun tanning. Tan-through swimsuits were revived in the 1990s.

These tan-through swimsuits were made by Piz-Buin a Swiss sunscreen manufacturer and represent a short-lived novelty in the 1970s. Sheer polyesther fabric allowed the wearer to tan while still clothed. As the issue of skin damage from sun exposure emerged cosmetic companies developed products and marketing campaigns aimed at sun protection rather that sun tanning. Tan-through swimsuits were revived in the 1990s.

Details

  • Title: Tan-through swimsuit
  • Creator: Piz Buin, Piz Buin
  • Date: 1970-1975, 1970-1975
  • Type: Swimsuit, Swimsuit
  • Significance: These tan-through swimsuits represent a short-lived novelty of the 1970s and were a response to the fashion for dark tans during that decade., These tan-through swimsuits represent a short-lived novelty of the 1970s and were a response to the fashion for dark tans during that decade.
  • See institution's online collections: http://collections.anmm.gov.au/en/objects/details/171526/, http://collections.anmm.gov.au/en/objects/details/171526/
  • Medium: Polyester, Polyester
  • Dimensions: 650 x 600 x 20 mm, 650 x 600 x 20 mm
  • Credit line: ANMM Collection Gift from Ilma Cunnew, ANMM Collection Gift from Ilma Cunnew

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