This type of pichhwai (decorative wall hanging) is used as a backdrop to the main image of Krishna as Shrinathji in the Havelis of Pushtimargis. They are the followers of Vallabhacharya. The main centre of the sect is at Nathdwara, Rajasthan.
Pichhwais are made in various techniques such as painted, printed, appliqué, crochet and machinemade. The paintings on the pichhwai correspond to the festival celebrated at the time of its display.