The Jump

In the 1970s, a group of young artists began appropriating images from mass media to explore and critique popular culture. In 1978, Jack Goldstein's short film "The Jump" introduced a new language of picture-making. He used the innovative animation technique of rotoscoping to show a leaping diver, his form a blur of red and sparkling gold, performing a somersault and disintegrating into fragments. Goldstein was a key figure in the "Pictures Generation." Enthralled by mass culture, the "Pictures Generation" artists took photography, film and performance in new directions, and expanded the stylistic vocabulary of painting and drawing by appropriating images from books, magazines, advertisements, television and film.

Presented by Times Square Advertising Coalition
Curated by Times Square Arts
Presented in partnership with The Jewish Museum