Times Square Arts collaborates with contemporary artists to experiment and engage with one of the world's most iconic urban places.

Times Square Arts is a laboratory for contemporary art in the public realm - a place where ideas are tested and new possibilities explored. We work with artists and cultural institutions to create dialogues with Times Square and all of its physical and mythological manifestations. Through the Square's electronic billboards, public plazas, vacant areas and popular venues, and the Alliance's own online landscape, Times Square Arts invites leading contemporary creators to help the public see Times Square in new ways. Times Square has always been a place of risk, innovation and creativity, and the Arts Program ensures these qualities remain central to the district's unique identity.